The Hypha Blog

ChatGPT is a powerful tool for creating outlines, intros, and outros and rewording previously written content, but has notable limitations. Importantly, inbound content developers still need to employ strategic thinking and further shape AI-generated responses.

Journalists possess a range of specialized skills, including research, writing, curiosity and adaptability, which enable them to effectively utilize ChatGPT.

Content marketing tools help elevate everything from content ideation and production to promotion, optimization, and more.

To help your business grow, a strategic content marketing package must include blogs, site redesign, SEO research, email marketing, and more.

Website design heavily impacts content accessibility, readability, appeal, and user experience—all determining a brand’s ability to rank in SERPs.

Financial services firms can use content marketing to support customers through the buyer's journey一and boost conversion opportunities. Find out how, here.

By considering the needs of users who rely on assistive technology, writers can play an important role in improving web accessibility.

A blog is a powerful part of your content marketing strategy that can supercharge your website traffic, leads, and conversions. Find out more here.

Learn how to measure your content marketing efforts with these 10 important key performance indicators (KPIs).

Making a website Americans with Disabilities Act (ADA) compliant averages about $400/page, while noncompliance costs much more.

Every time Google’s search algorithm is updated, keyword rankings and site traffic are liable to change. Here’s what the recent algorithm updates mean—and how to stay ahead of future changes.

The best way to alleviate the risk of web accessibility lawsuits is by implementing inclusive design features and elements in accordance with the Web Content Accessibility Guidelines (WCAG).