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Navigating Growth: Digital Marketing Solutions for Logistics Excellence

Following a prolonged period of instability in the logistics industry brought on by supply chain issues, rapid inflation, labor shortages, and recruitment challenges, there does appear to be daylight at the proverbial end of the tunnel.  

Branded as the “great reset” by international consulting firm Kearney, the current state of logistics is promising. 

As the company notes: “Across all modes of transit, shipper demand and carrier capacity have rebalanced. Inventories are ample, and the quirky demand spikes of the quarantine era have leveled off for now.” Today’s “rebalance” is tomorrow’s opportunity. 

As with many industries that navigated the choppy waters and turbulence that characterized the last few years, logistics is primed for a fresh start.

Getting there requires a diligent and multi-faceted strategy, supported by a streamlined and modern tech stack. 

It has to be centered around a robust online presence, effective lead nurturing, and clear and accessible communication. That’s especially important if you want to partner with retailers and other businesses that require an efficient and reliable logistics company. 

For their businesses to grow and penetrate new markets, they know they need a first-rate carrier to reliably move their supplies, even with continued market and bottleneck challenges. That’s where you come in. 

The logistics industry over the last few years has more than proved its worth. Now is the time to share that story with the world, one lead at a time. And that’s where we come in.

 

Learn more about aligning your digital marketing systems and tech stack.
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Inflationary pressures are subsiding.

Bottlenecked supply chains are improving.

It’s time to bolster your online presence and leverage best-in-class digital marketing & tech solutions.

With open cargo space, low rates and volumes, blank sailings, and other worldwide trends, it’s safe to say the worldwide shipping and logistics industry has reached a turning point. 

If you’re looking to optimize your website infrastructure to prime yourself for future growth, we have a history of serving other logistic companies to guide us. 

Here’s how Hypha HubSpot Development can help: 

  • Improve website traffic so relevant shippers and importers can easily find you.
  • Produce intelligent content reports discussing current industry trends and challenges positioning you as an industry thought leader. 
  • Shorten and improve your tech stack. 
  • Create specific and segmented targeted email and ABM campaigns to ensure you’re speaking to decision-makers.
  • Leverage targeted and relevant industry information that will undoubtedly capture the attention of your target customers.

HubSpot: The Logistic Industry’s North Star

Lead Generation

By producing and distributing thoughtful and engaging content, blog posts, white papers, industry reports, or webinars, logistics companies can attract potential clients and capture relevant leads.

Data Organization

For logistics companies, there’s nothing more frustrating than data siloes. The HubSpot Customer Relationship Management (CRM) tool allows logistics companies to manage customer interactions, track communications, and organize client data. When data is organized and segmented appropriately, it can help build and maintain strong relationships with clients, leading to repeat business and referrals.

Fully Developed Tech Stack

With its industry-leading CRM and Content Management System (CMS) systems, HubSpot enables logistic firms to mobilize their data and target relevant industries and brands. Hypha’s integration specialists can streamline your tech stack even further, ensuring your software aligns with your strategic growth plans.

Why Work With Hypha?

Hypha HubSpot Development has experienced meaningful success when working with logistics companies.

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Experience

As a long-term HubSpot Partner for more than eight years, Hypha has successfully optimized, migrated, managed, and integrated several logistics websites within the HubSpot platform. 

Our experienced team of content and SEO experts, developers, and account directors are well-versed and proactive when it comes to handling any digital marketing challenges you might be facing. Let us provide you with a thoughtful strategic plan so you can do what you do best—focus on helping customers with their shipping and logistics needs. 

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Compliance

Known for its dedicated, best-in-class security program offering standard SSL, GDPR, and CCPA Compliance SOC 2 Type 2 and SOC 3 reports, the Hypha team works exclusively on the HubSpot platform. 

Hear from HubSpot’s leaders providing a high-level overview of the platform’s “end-to-end approach regarding data security, privacy, and controls.” 

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Vast Industry Knowledge & Expertise

Our well-versed team of experts not only understand how to make HubSpot work for you, but how to broaden your reach and mitigate pain points. 

Hypha’s Supply Chain & Logistics Expertise: Real-World Examples

Because logistics and freight forwarding require unique solutions, we work to customize our approach specific to your organization’s pain points and challenges. 

Logistics Marketing Case Study

For almost a decade, Hypha has been working with a leading independent freight forwarder that operates all over the globe, with a particular specialty in routes from Asia to the US—with Bangladesh and China being two of its main focuses.

In an industry that has seen a wave of consolidation in recent years—with much of the market dominated by just a handful of players—its key challenges are twofold: building brand awareness and attracting the right kind of customers for its bespoke solutions. The Hypha team has helped the firm tackle both of these challenges in several ways:

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Website design and positioning:

The company’s unique value proposition has been front and center on every iteration of the company’s site that Hypha has designed over the past several years. In addition, the site’s professional look and feel helps the company stand out in an industry where web design and user experience tends to be an afterthought.

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Thought leadership:

Logistics and freight forwarding are highly complex, ever-changing fields that can be impacted by everything from weather events and domestic politics to currency fluctuations, regulation changes, and even global economic conditions. Over the past several years, the Hypha team has positioned the company as thought leaders in the space, with content produced for trade publications, LinkedIn, and more.

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Customer research:

Highlighting the company’s expertise in the Bangladeshi and Chinese markets has allowed the firm to develop specialties across several product categories, from apparel to electronics. We bolstered its sales outreach by helping to identify deeply researched target customer personas, develop outreach strategies, and produce related content and collateral.

As a partner, we strive to operate as an extension of our client and to help the company identify opportunities, nurture leads, and maintain an outsized presence in its industry relative to the scale of its larger competitors.