When your website looks dated and isn’t ranking for your flagship product, you’re invisible to the buyers who matter most. That was the reality for a leading organic and regenerative-food distributor before partnering with Hypha for a complete HubSpot CMS rebuild.

They sold exceptional products—bulk organic cashews, baru nuts, and other Regenerative Organic Certified (ROC) ingredients—but their website didn’t reflect that leadership. It looked outdated, confused visitors, and failed to rank for flagship products like cashews.

In just three months, Hypha delivered a modern, conversion-ready site on HubSpot CMS—built for scalability, search visibility, and measurable growth.

Background

When Digital Presence Lags Behind Market Leadership

This distributor had built something rare—a portfolio of Regenerative Organic Certified ingredients backed by direct grower relationships and transparent supply chains. Competitors 10x their size talked about sustainability; this company lived it.

But the website told a different story: dated design, buried product information, and no search visibility for their own offerings. With a new Marketing Director joining and ambitious growth targets ahead, they needed a digital foundation strong enough to match their reputation.

The Challenge

A Website That Couldn’t Convert

The site simply wasn’t doing its job. Despite premium products, it produced only single-digit leads each month and offered buyers no clear path to act.

Key Issues

• No clear CTAs or conversion paths
• Low visibility for “organic cashews,” “bulk nuts,” and ROC terms
• Customer updates mixed with prospect content
• Product specs hidden in blog posts
• Navigation that confused even ready-to-buy visitors

The Solution

HubSpot CMS Built for Growth

Hypha’s approach centered on three connected goals: build a modern CMS foundation, improve SEO visibility, and remove friction from every step of the buyer journey.

HubSpot CMS Development: Modern, Fast, Scalable

• Rebuilt the entire site on HubSpot CMS with responsive, mobile-first design
• Introduced an earthy, sustainable aesthetic reflecting the brand’s ROC story
• Implemented HubDB to manage 100+ products dynamically—filterable by certification, category, and application
• Extended HubDB to feature farmer stories and sourcing impact, editable directly by marketing
• Lightweight code and fast load times improved both UX and SEO

SEO Strategy: Competing Where It Counts

• Targeted product-intent keywords like “organic cashews wholesale” and “bulk baru nuts”
• Built category leadership around ROC ingredients
• Focused on qualified visibility—buyers actively sourcing ingredients, not casual browsers

Conversion-Focused UX: Removing Friction

• Simplified navigation so buyers reach products in two clicks
• Added strategic ‘Request a Product Sheet’ forms with clear CTAs throughout the site
• Integrated filtering and pop-ups that capture leads without interrupting the experience
• Separated customer updates from prospect-facing content and highlighted ROC credentials prominently

Results

A Foundation for Measurable Growth

Three months later, the rebuild didn’t just modernize their look—it created the technical and strategic foundation that drives consistent, measurable growth.

• High-intent traffic: positioned for searches that drive real business
• Scalable infrastructure: HubDB enables instant product and certification updates
• Frictionless conversions: intuitive navigation and CTAs increase lead capture
• Brand credibility: polished design reinforces premium, ethical positioning

Buyers can now find what they need, marketers can make changes in minutes, and search engines can finally understand the value on every page.

The Real Lesson

Your Website Is Your Foundation

Many B2B companies treat their sites like brochures—refreshing them every few years when they look tired.

But your site is the foundation for every marketing and sales effort:

• HubSpot CMS gave this client flexibility and speed: the ability to update content, scale product lines, and react to market changes without developer delays.
• An SEO strategy focused on buyer intent now drives qualified visitors.
• Conversion-oriented design ensures every page has a clear job to do.

When the foundation is solid, campaigns convert faster, SEO compounds, and sales teams have a site they’re proud to send prospects to.

Ready to Build the Foundation for Scalable Growth?

Whether you’re redesigning your website, implementing HubSpot, or rethinking how marketing and sales connect, Hypha helps B2B companies turn complex systems into clear, measurable growth.

Talk with our team about what’s possible.