Accessibility for HubSpot Websites
Without the right level of experience, the WCAG can be difficult to understand, and challenging to apply. To help promote greater accessibility on the internet, Hypha has assembled a dedicated Accessibility Team, trained in advising on and resolving Level AA WCAG success criteria specifically on the HubSpot CMS.
Examples of Common Accessibility Issues:
- Low Color Contrast
- Unclear Link Styles & Hover/Focus Effects
- Missing or Unclear Link Context
- Missing or Poor Image Descriptions
- Missing or Poor Form Field & Icon Labels
- Misuse of Heading Order
- Missing Landmarks or Block Bypasses
Why Make Your Website ADA & WCAG 2.1 Compliant?
"The Web is an increasingly important resource in many aspects of life: education, employment, government, commerce, health care, recreation, and more. It is essential that the Web be accessible in order to provide equal access and equal opportunity to people with diverse abilities. Access to information and communications technologies, including the Web, is defined as a basic human right in the United Nations Convention on the Rights of Persons with Disabilities."
The Legal & Moral Obligation
The recent increase in Americans with Disability Act (ADA)-based lawsuits and demand letters has stoked fear in the business community. While the threat of legal action is real, it is not the only reason to strive for WCAG compliance. As society has become more aware of accessibility issues, it's evident that websites have been inadvertently discriminating against people for years. Not only is this limiting your potential customer base, but insufficient compliance is also morally worth prioritizing. Fortunately, there are steps you can take to improve the accessibility of your HubSpot website, protecting both your business and your visitors.
It's good for the user.
A fully accessible site allows for seamless navigation and eliminates onerous obstacles that alienate and exclude a large percentage of the population.
It's good for business.
A more accessible site increases traffic and attracts a greater number of potential customers. Additionally, with the uptick in ADA compliance-based lawsuits (See: Beyoncé, Domino’s, Hulu) you must take precautions to protect your business from legal challenges.
It's the right thing to do.
Beyond legitimate business concerns, you want to consider the impact your site has on people with disabilities. With a quarter of the population affected, do you want to exclude them when WCAG compliance is reasonably attainable?
It’s time to protect your business and your customers.
Whether you are designing a new site or looking to improve an existing one, we are committed to making your company more accessible. Contact us to discuss your options and learn more about accessibility.
Are you interested in more than just ADA compliance? Is it time for a site refresh or a completely new strategy? ADA compliance services are included in our retainer package. Contact us to learn more about our full suite of services, and how Hypha can help you Grow For Good™.