What Is a Fractional CMO? How the Role Works With Your Team
What is a fractional CMO? Senior marketing leadership, sometimes with a team behind it. See what the work covers and how it fits your team.
A prevention consulting firm, picking up after an unfinished implementation, learned HubSpot on its own records while we connected its TalentLMS course sales.
A Riding School That Outgrew Its Website: Redesign and HubSpot Migration
How Hypha moved a Long Island riding school from WordPress to HubSpot after an ownership change, with a redesign and site copy built for local search.
SEO for Manufacturing Companies: How to Rank When Google Answers the Easy Questions
SEO for manufacturing companies now means ranking for product and application searches and getting cited by AI. Here’s how manufacturers do it.
How a Fintech Data Platform Rebuilt Its Website Around an AI Story on HubSpot Content Hub
A fintech data platform’s site never explained its role in AI. Here’s how we repositioned it around buyer personas and rebuilt it on HubSpot Content Hub for AEO.
Fractional CMO for Small B2B Companies: When It Makes Sense and What to Expect
Wondering if a fractional CMO fits your small B2B company? See the signs, how it works with your team, and what to expect in the first 90 days.
One Site, Two Buyers: Rebuilding a Manufacturer’s Website for Homeowners and Commercial Customers
A family-run manufacturer sent homeowners and commercial buyers through one splash page. Here’s how we rebuilt its site to serve both audiences.
HubSpot for Manufacturing: Set Up Your CRM Around How You Sell
Set up HubSpot for manufacturing sales, estimating, and handoffs. Learn what belongs in your CRM, when to connect your ERP, and how to support adoption.
Connecting Sales and Accounting in HubSpot: From Quote to Invoice Request
See how Hypha connected custom quoting, job setup, and invoice requests in HubSpot, giving sales and accounting teams shared CRM data.
HubSpot vs. Salesforce: What Leads, Contacts, and Deals Actually Mean
Understand HubSpot and Salesforce leads, contacts, deals, campaigns, and other CRM objects before connecting or switching platforms.
How a Manufacturer Resolved 1,600 Customer Conversations With HubSpot Customer Agent
A family-run manufacturer was losing customer messages across email, Facebook, and web forms. Here’s how HubSpot Customer Agent picked up the workload.
Marketing Automation for Lead Management: From Qualified Fit to Sales Readiness
Define lead states, entry rules, and exit rules so no lead stalls. See how to manage leads from qualified fit to sales readiness in HubSpot, step by step.
HubSpot Memberships Portal: Syncing File Access Across Custom Objects, Companies, and Contacts
A HubSpot Memberships build where access depends on company licenses. Custom objects, workflows, and HubDB show each member only the files they should see.