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HubSpot Supercharges Manufacturing Marketing

Ditch long and opaque sales cycles and outdated marketing principles for better insights and a more dynamic digital footprint with HubSpot’s all-in-one marketing platform.

These solutions can go a long way to address challenges manufacturers face, such as poor lead generation, insufficient digital presence and SEO, lack of personalization, and too many manual processes for outreach and lead nurturing.

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Nearly 30 percent of manufacturing marketers characterize their strategies as “outdated.” 

HubSpot’s industry-leading platform helps manufacturers reduce marketing costs and meet and engage customers directly where they are—increasingly online. 

A powerhouse CRM improves lead nurturing, streamlines data collection, and helps you fully leverage highly personalized, automated B2B marketing campaigns that speak directly to the needs and pain points of your target customers. 

Paired with an intuitive, easy-to-use CMS, any manufacturing company can become a publisher, developing content strategically aligned with your broader marketing and sales objectives.

Advanced digital marketing solutions can help manufacturers:

  • Increase relevant B2B leads
  • Maximize ROI
  • Capture reliable and actionable data
  • Reduce long sales cycles
  • Improve brand awareness
  • Drive website traffic with high-quality, digestible content
  • Improve SEO 
  • Streamline tech stacks

HubSpot Solutions For Today’s Manufacturing Marketing Challenges

Stop Chasing Leads, Attract Them: Magnetic Marketing for Manufacturers with HubSpot

HubSpot’s CRM, utilized by businesses across industries, can supercharge your marketing efforts. It allows you to centralize customer data, more easily manage your sales pipeline and improve lead generation and nurturing, among other benefits. 

Whether you’re looking for suppliers, logistic and transportation partners or wholesalers, HubSpot’s CRM makes targeting leads simple. By combining automated email sequences, audience segmentation, and industry-leading content tools with built-in AI capabilities, you can effectively engage with qualified prospects at a level of personalization no other platform can match.

Data-Driven Decisions, Streamlined Operations: HubSpot Fuels Smarter Manufacturing Marketing Strategies

Integrating HubSpot with other software platforms unlocks its true potential for manufacturers. The versatile platform works seamlessly with various manufacturing and supply chain solutions to simplify data collection and organization from first contact with a prospect to tracking sales progress, quoting, fulfillment, and even customer service, all in one place. The same goes for your pre-existing marketing and sales tools. 

For manufacturers, this presents a golden opportunity to unlock significant growth, efficiency, and competitiveness. By embracing the power of technology, you can streamline operations and increase productivity. 

Content that Converts: Attract Ideal Customers with HubSpot’s SEO Prowess

Creating valuable content that addresses the specific needs and challenges of your ideal customers helps you target the appropriate audience—and helps search engine results providers (SERPs) to surface your site for relevant customer searches. 

With architecture that is designed to make sites easy for SERPs to index and navigate, HubSpot consistently ranks among the leading website platforms for organic discoverability.

Content is also important for building trust and showcasing your expertise. Establishing your credentials throughout the buyer’s journey puts you in a favorable position with prospective leads. 

The Hypha Way

With nearly a decade of experience operating exclusively on the HubSpot platform, Hypha HubSpot Development assesses your pain points and helps develop a solution that’s best suited to your needs, including digital marketing, sales enablement, customer service, and more. We’re specialists in everything HubSpot:

  • Custom Integrations: Seamlessly connect, migrate, configure, and streamline your tech stack for visibility across your entire operation
  • Website Engineering & Development: Websites built to convert visitors to leads
  • Strategic Content: Combine inbound marketing with engaging, award-winning content that’s developed on HubSpot’s powerful and easy-to-use CMS
  • Automated Campaigns: Streamline HubSpot workflows, segment lists, personalize outreach at scale, and boost the effectiveness of your marketing efforts

From the Source:

What Hypha’s Manufacturing Clients Have to Say

“The entire team is up to date on all marketing strategies and they apply best practices for the different strategic opportunities that we target. Since our partnership with the Hypha team, our qualified leads and site visits has grown exponentially.”
“From rebranding to website design, content development and marketing plan development and execution, the team at Hypha goes above and beyond what is asked to deliver quality content.”
“I have had the chance to work with many agencies in my career and hands down the team at Hypha is the best. From strategy to execution, they helped our company consolidate multiple 100+ year old brands under one umbrella, enhance our digital presence and completely revamp our inbound marketing strategy.”

Case Study

Hypha: Reinventing Industrial Pump Equipment Presence with Digital Precision

Amplifying Online Reach & Improving Lead Generation

Hypha partnered with a leading Mid-Atlantic industrial pump equipment supplier, renowned since 1974 for its high-quality products and services, to enhance its lead generation and expand its online presence, particularly by improving its previously inconsistent web traffic.

Hypha’s Transformative Role

  • Website Redesign: Implemented on HubSpot CMS, prioritizing user engagement and SEO optimization.
  • SEO Enhancement: Conducted comprehensive keyword research and optimized the site for higher search rankings.
  • Content Strategy Development: Created a strategic content plan, focusing on relevant industry topics.
  • Blog Creation: Established a user-friendly blog space, producing industry-specific, informative articles.
  • Landing Pages & CTAs: Designed conversion-optimized landing pages and compelling calls to action.
  • Email Marketing: Crafted targeted email campaigns to nurture leads and enhance customer engagement.

Through these initiatives, we aimed to position the company as a digital frontrunner in the industrial pump equipment sector.

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Website Redesign

Implemented on HubSpot CMS, prioritizing user engagement and SEO optimization.

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SEO Enhancement

Conducted comprehensive keyword research and optimized the site for higher search rankings.

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Content Strategy Development

Created a strategic content plan, focusing on relevant industry topics

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Blog Creation

Established a user-friendly blog space, producing industry-specific, informative articles.

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Landing Pages & CTAs

Designed conversion-optimized landing pages and compelling calls to action.

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Email Marketing:

Crafted targeted email campaigns to nurture leads and enhance customer engagement.

Tangible Results

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Keyword Rankings

We achieved a 181 percent increase in top 10 keyword rankings from Q3 2021 to Q3 2022.

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Organic Traffic Boost:

Our focused content strategy led to a 33 percent increase in organic traffic in the same period.

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New Contact Growth

There was a notable 150 percent rise in new contacts, largely attributed to refined organic search strategies and enhanced CTAs.

Forward Strategy

With Hypha’s expertise in digital and content marketing, the company’s website now effectively attracts and engages new visitors, guiding them through a journey of targeted content and appealing product showcases.

As we continue our collaboration, our future strategy involves refining our content marketing approaches, stimulating further conversions, attracting more leads, and driving sustainable growth.