When Your Email List Grows But Engagement Doesn’t: A Technical Audit Story
How fixing foundational email infrastructure delivered a 69% open rate improvement and eliminated wasted marketing contact spend.
How to Warm Up a Domain: A Technical Guide to Email Deliverability
Avoid deliverability issues with effective domain warm-up practices. Build a trusted sender reputation, improve inbox placement, and maximize engagement.
Building a Clean Foundation for Smarter Email Marketing
See how Hypha helped a supply chain company clean its database, re-engage dormant contacts, and build a confident in-house HubSpot marketing team.
Email Marketing Consent in HubSpot: A Practical Guide
Confused by HubSpot’s consent options? This practical guide breaks down what’s actually required under U.S. law—and how to set up forms, checkboxes, and workflows that keep you compliant and trusted.
Newsletters Still Work—If You Match Strategy to Audience Behavior
Discover how 400+ newsletter sends show B2B, news, and premium audiences engage differently—and why aligning strategy to behavior drives results.
How to Make Your Email Signature Screen Reader Friendly
Follow these recommendations to ensure your email signature is accessible to people using screen readers.
Email Marketing Metrics & What They Mean
Understanding these eight marketing metrics will enhance email efforts, helping you convert more leads and grow your organization or business.