The Hypha Blog

Every time Google’s search algorithm is updated, keyword rankings and site traffic are liable to change. Here’s what the recent algorithm updates mean—and how to stay ahead of future changes.

The best way to alleviate the risk of web accessibility lawsuits is by implementing inclusive design features and elements in accordance with the Web Content Accessibility Guidelines (WCAG).

The Morey Creative Studios (MCS) team shares several key insights from HubSpot’s 2022 INBOUND Conference, reflecting on presentations by leading experts in business, marketing, sales, politics, and more.

Determining the ideal blog post length depends on many factors, but content marketing is more successful when you focus on answering search queries.

Homepages, sites pages, and landing pages are essential website elements, but they have different roles. For example, a homepage introduces a brand, a site page identifies solutions to a visitor’s pain points, and a landing page facilitates a purchase conversion. These are just the beginning.

Including automation in your marketing strategy is a powerful way to get more value from your customer data, add relevant touchpoints throughout the customer journey, and save time and money. Easy and efficient ways to add automation to your marketing strategy include list building, email series deployments, internal team handoffs, and so much more.

Understanding these eight marketing metrics will enhance email efforts, helping you convert more leads and grow your organization or business.

Inbound marketing attracts potential customers through helpful, thoughtful content and search engine optimization (SEO). Outbound marketing seeks out potential customers through interruptive, and sometimes pushy, tactics.

Heading tags should be used for page structure, not for their design attributes alone. Heading levels can be overridden with role and aria-level to control how content is organized for screen readers without losing the design characteristics.

B2B (business-to-business) marketing is the strategy and process of marketing products to businesses, while B2C (business-to-consumer) marketing does so directly to consumers.

Inbound marketing is an effective way to attract and convert leads, save money, increase brand awareness, encourage engagement, and build trust.

From new sandbox functionality for developers to best practices on email, ABM and more, here are some of the key takeaways the Hypha Team gleaned from INBOUND 2021.