Sunair
Since its founding in 1974, Sunair has built a reputation for delivering high-quality industrial pump equipment from the top industry-leading manufacturers to clients all across the Mid-Atlantic region. With its fully-equipped, factory authorized service center, Sunair also handles all manner of repairs, replacements, installations and maintenance.
Launch Date
July 01, 2020Status
Current ClientObjective
In July of 2020, Sunair Co., a top-tier Industrial pump equipment supplier, joined forces with Hypha HubSpot Development with the goal of amplifying their lead generation.
Previously, Sunair’s website faced challenges in attracting consistent traffic and generating fresh contacts. In response, Hypha crafted a strategic content plan aimed at broadening their online reach and enhancing conversions.
Thanks to our collaborative efforts, Sunair experienced a marked surge in website traffic and improved keyword rankings, culminating in an uptick in leads and successful contact conversions.
Solution
Sunair Co.'s website was grappling with subpar keyword rankings and a lack of traffic and new contacts. Recognizing these challenges, Sunair collaborated with Hypha. Our joint mission was to transform their website, making it not only more visually appealing to their target audience but also optimizing it for enhanced engagement and conversions.
Hypha utilized the HubSpot platform and inbound marketing expertise to:
- Redesign the Website
- Conduct Keyword Research (SEO)
- Create a Content Strategy
- Develop a User-Friendly Blog Environment on the Website
- Write Useful & Comprehensive Industry-Related Blog Posts
- Create Landing Pages & Calls to Action
- Design Email Marketing Campaigns
What We Did
- Website Redesign
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
Tech Stack
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CMS Hub
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Marketing Hub
The Results
Beginning in April 2021, we implemented a strategic, long-term content plan designed to target key search terms and attract more organic traffic. This action fostered more leads and new contact conversions.
Keyword Rankings
We focused on targeting specific topics and relevant keywords that were more effective at attracting organic visitors. This methodical approach resulted in a 181 percent increase in the number of keywords ranking in the top 10 position between Q3 2021 and Q3 2022.
Organic Traffic
We researched and produced informative content covering a range of relevant topics such as industrial pump applications, reliability components, and trusted manufacturers. This approach was designed to naturally attract visitors seeking specific information or product solutions.
As a result, the amount of new visitors arriving to the Sunair site from organic searches increased 33 percent from Q3 2021 to Q3 2022.
New Contacts
Sunair’s rate of new contacts increased by 150 percent between Q3 2021 and Q3 2022, with much of the gains attributed to organic search results coupled with optimized CTAs and conversion opportunities.
Looking Forward
With Hypha HubSpot Development's expertise in inbound content and digital marketing, Sunair's website now effectively draws in and engages new visitors, leading them to targeted content and appealing product offers.
We're immensely proud of our journey with Sunair Co. so far, but this is just the beginning! Our forward strategy includes sharpening our content marketing, stimulating further conversions, attracting a greater number of leads, and propelling sustainable growth for the long run.
Strategic Content Examples
Let's Talk
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