Citibeats is a pioneering platform that excels in capturing real-time societal changes directly from the people experiencing them. Utilizing advanced ethical artificial intelligence, Citibeats harnesses the power of natural language processing (NLP) and machine learning (ML) to analyze vast amounts of unstructured data.
Launch DateNovember 18, 2021
ObjectiveThe primary objective of Hypha in its collaboration with Citibeats was multifaceted, focusing on enhancing the company's online presence and optimizing its digital marketing strategies. Key areas of Hypha's involvement included:
- Website Redesign and Migration: Hypha undertook a comprehensive redesign of the Citibeats website, modernizing its aesthetic and improving user experience. This included the migration of the website and blog to new platforms, ensuring a seamless transition.
- Marketing Hub Implementation: A significant part of the project was setting up a robust marketing hub. This included the creation of landing pages, the implementation of marketing automation, and the design of email campaigns. Hypha also developed system workflows and provided training on utilizing the marketing hub effectively.
- Graphic Design Support: Hypha provided graphic design services to enhance the visual appeal of Citibeats’ digital assets, ensuring a consistent and engaging brand presence.
- Strategic Content Development: To boost Citibeats' online visibility, Hypha conducted a competitive keyword analysis and developed core site content. This strategy extended to blogging and the creation of pillar pages, which are comprehensive, authoritative pages on core topics.
- API Integration: Hypha also played a crucial role in integrating various APIs, enhancing the functionality and interoperability of Citibeats' digital platforms.
What We Did
- Logo Design/Branding
- Core Site Content
- Website Design
- Lead Generation
- Content Creation
- Collateral & Graphic Design
- CMS Hub
- Marketing Hub
The ResultsThe collaboration with Citibeats achieved remarkable results, with a 248% increase in total keyword growth from January to December 2022. Following the launch of Citibeats' new website and the implementation of a full strategic content plan in July, the site's visibility on search engines significantly improved. Initially ranking for 172 terms in January, Citibeats' presence expanded to 598 terms by December, demonstrating the effectiveness of Hypha's comprehensive digital strategy in enhancing Citibeats' online presence and search engine performance.
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