Founded in 2003, Bitfocus, Inc. leads the way in empowering communities nationwide. Using innovative technology, insightful data, and informed policy, they focus on enhancing systems of care and fostering positive social change. The company specializes in designing, implementing, and supporting advanced data systems, which are essential for transformative social services.
Launch DateJuly 31, 2020
The primary objective was to comprehensively enhance Bitfocus's digital presence and streamline their marketing and service strategies. This goal was achieved through a series of meticulously planned and executed steps:
- Website Transformation: The collaboration kicked off with a full-scale migration of Bitfocus’s website to HubSpot. This move was strategic, aiming to leverage the advanced capabilities of HubSpot for better user engagement and functionality.
- User Experience Optimization: A significant part of this objective was to map the user journey meticulously, ensuring that every interaction with the website was intuitive, informative, and in line with the user's needs.
- Marketing Hub Implementation: Hypha introduced and integrated HubSpot's Marketing Hub, transforming Bitfocus's digital marketing landscape. This included the creation of dynamic landing pages, automation of marketing processes, crafting engaging email campaigns, and establishing efficient system workflows. Comprehensive training in the Marketing Hub was also provided to ensure Bitfocus could fully leverage its features.
- Service Hub Rollout: The implementation of the Service Hub was another crucial aspect, enhancing Bitfocus’s customer service capabilities. This included setting up a Knowledge Base and integrating Live Chat to offer real-time support and information to users.
- Graphic Design and Strategic Content Support: Hypha’s expertise was extended to provide robust graphic design support, enhancing the visual appeal of Bitfocus’s digital platforms. Strategic content services, including blogging, were also provided to bolster Bitfocus's content marketing efforts.
- API Integration and CMS Enhancement: The collaboration also involved integrating various APIs to ensure seamless functionality and data exchange across platforms. Furthermore, the CMS Hub was optimized to ensure a robust and flexible content management system, facilitating easy updates and management of digital content.
- Holistic Service Delivery: The objective was not just limited to technical upgrades but encompassed a holistic approach to improving Bitfocus's online presence. This included continuous support in utilizing the Marketing Hub and Service Hub to their full potential, aligning with Bitfocus’s overarching goals of improving community care systems.
What We Did
- Website Redesign
- Website Migration
- User Journey Mapping
- Marketing Hub Implementation
- Content Creation
- Collateral & Graphic Design
- Service Hub Implementation
- API Integration
- CMS Hub
- Marketing Hub
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