American Organic Energy
American Organic Energy (AOE) is tackling the challenge of organic waste disposal on Long Island and beyond with a vision to transform the landscape of environmental sustainability. Based in Yaphank, New York, AOE repurposes organic waste from more than 2,000 landscaping companies into valuable compost, bio-gas, and fertilizer—providing a viable solution to the region's waste problem. As a pioneer in the state for implementing anaerobic digestion technology, AOE is not just addressing waste management but contributing to the green energy revolution.
Launch DateJune 01, 2017
When AOE approached Hypha HubSpot Development in 2017, the company's objective was clear: Establish a digital presence matching the innovative nature of its mission and increase its visibility within a competitive market.
To achieve this, Hypha was tasked with:
- Elevating AOE's brand identity to reflect its status as a leader in the green energy revolution.
- Redesigning AOE's website to better showcase its work and values.
- Conducting in-depth keyword research to improve organic search rankings and online discoverability.
- Integrating HubSpot’s marketing tools to automate and streamline digital marketing efforts.
What We Did
- Logo Design/Branding
- Corporate Messaging
- Website Redesign
- Core Site Content
- Marketing Hub Implementation
- Website Design
- Lead Generation
- Content Creation
- Collateral & Graphic Design
- CMS Hub
- Marketing Hub
The ResultsHypha HubSpot Development's collaboration with AOE yielded substantial results:
- SEO Success: Achieved the #1 rank for "LI Compost" and placed within the top 10 for "Organic Compost," significantly boosting AOE's search engine performance.
- Website Redesign: Launched a professional and user-friendly site incorporating the founder's vision and AOE's innovative work in green composting.
- Brand Identity: Updated the corporate branding, including logo design and messaging, aligning with AOE's mission and values.
- Content Strategy: Developed a strategic content plan that included:
- Competitive keyword analysis for SEO optimization.
- Engaging blog posts and pillar pages to position AOE as a thought leader.
- Insightful thought leadership pieces on green energy and sustainability trends.
- Advocacy: Assisted AOE in presenting a convincing case to local authorities about the project's feasibility and benefits, helping to obtain necessary approvals.
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