AI-Powered Address Matching: Solving the HubSpot Deal Attribution Puzzle
AI-powered address matching improved HubSpot deal attribution, boosting data accuracy, efficiency, and marketing ROI for a dental tech client.
By implementing an AI-powered address matching solution within HubSpot, Hypha helped a dental technology client overcome significant deal attribution hurdles.
Objective
A forward-thinking client in the dental technology sector, leveraging the full power of HubSpot's Marketing, Sales, and Service Hubs, faced a common yet critical challenge: accurately attributing new customer signups to prior sales engagement.
While marketing efforts generated valuable leads, many conversions occurred after initial sales interactions, with customers ultimately signing up independently. This created an attribution challenge, leaving deals languishing in "open" status despite successful conversions.
