American Warehouses, based in Houston, has been a stalwart in the logistics industry for more than 70 years, providing a comprehensive range of third-party logistics services. Its self-owned, 825,000 square-foot facility on 57 acres caters to a variety of storage needs, including chemicals, industrial goods, and hazardous materials. Known for reliable service and operational efficiency, it leverages an expansive infrastructure to deliver cost-effective solutions to customers.
Launch DateJune 01, 2019
American Warehouses approached Hypha with the challenge of creating an engaging online presence from the ground up.
The objectives outlined were:
- To claim and establish a digital stake for “warehouse services” in the competitive Houston market.
- To generate significant site traffic, specifically targeting individuals and businesses searching for warehouse space and logistic services in the Houston area.
- To build and maintain a robust web presence that would not only attract, but educate potential clients about American Warehouses' complex logistical capabilities.
What We Did
- Logo Design/Branding
- Corporate Messaging
- Website Redesign
- User Journey Mapping
- Core Site Content
- Marketing Hub Implementation
- Website Design
- Lead Generation
- Content Creation
- Collateral & Graphic Design
- CMS Hub
- Marketing Hub
The ResultsThe collaboration with Hypha HubSpot Development led to remarkable outcomes for American Warehouses:
- Web Traffic Growth: From zero online presence, the site traffic soared to more than 3,000 visits per month—a significant feat amidst global supply chain disruptions.
- Search Engine Visibility: Strategic rankings in searches for warehouse space in the Houston area—ensuring American Warehouses became a go-to name for those with complex logistics needs.
- Content Leadership: Developed a comprehensive content strategy that included:
- Initial web presence establishment with a fully built site.
- Driving substantial traffic to the website.
- Creating and publishing thought leadership content to engage and retain site visitors.
- Facility Occupancy: American Warehouses maintains full capacity, demonstrating its efficiency and prominence in Texas warehousing.
- Organic Reach: An impressive 85 percent of the website traffic was organic—indicating high relevance and authority within the logistics industry.
- Industry Standing: Emerged as a significant player in the global logistics landscape, recognized for its expertise and capacity.
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