American Warehouses

American Warehouses, based in Houston, has been a stalwart in the logistics industry for more than 70 years, providing a comprehensive range of third-party logistics services. Its self-owned, 825,000 square-foot facility on 57 acres caters to a variety of storage needs, including chemicals, industrial goods, and hazardous materials. Known for reliable service and operational efficiency, it leverages an expansive infrastructure to deliver cost-effective solutions to customers.

various screenshots of images from American Warehouses website

Launch Date

June 01, 2019

Objective

American Warehouses approached Hypha with the challenge of creating an engaging online presence from the ground up.

The objectives outlined were:

  • To claim and establish a digital stake for “warehouse services” in the competitive Houston market.
  • To generate significant site traffic, specifically targeting individuals and businesses searching for warehouse space and logistic services in the Houston area.
  • To build and maintain a robust web presence that would not only attract, but educate potential clients about American Warehouses' complex logistical capabilities.

What We Did

  • Logo Design/Branding
  • Corporate Messaging
  • Website Redesign
  • User Journey Mapping
  • Core Site Content
  • Marketing Hub Implementation
  • Website Design
  • Lead Generation
  • SEO
  • Content Creation
  • Collateral & Graphic Design

Tech Stack

  • cms hub icon CMS Hub
  • marketing hub icon Marketing Hub
various screenshots of images from American Warehouses website

The Results

The collaboration with Hypha HubSpot Development led to remarkable outcomes for American Warehouses:

  • Web Traffic Growth: From zero online presence, the site traffic soared to more than 3,000 visits per month—a significant feat amidst global supply chain disruptions.
  • Search Engine Visibility: Strategic rankings in searches for warehouse space in the Houston area—ensuring American Warehouses became a go-to name for those with complex logistics needs.
  • Content Leadership: Developed a comprehensive content strategy that included:
    • Initial web presence establishment with a fully built site.
    • Driving substantial traffic to the website.
    • Creating and publishing thought leadership content to engage and retain site visitors.
  • Facility Occupancy: American Warehouses maintains full capacity, demonstrating its efficiency and prominence in Texas warehousing.
  • Organic Reach: An impressive 85 percent of the website traffic was organic—indicating high relevance and authority within the logistics industry.
  • Industry Standing: Emerged as a significant player in the global logistics landscape, recognized for its expertise and capacity.
Through these strategic efforts, Hypha HubSpot Development not only crafted a compelling digital presence for American Warehouses but secured its status as a top-tier warehousing service provider with a robust and sustainable online footprint.

Let's Talk

Request an exploratory review today to find out how to take your business to the next level.