Websites typically feature repeated content regardless of the purpose of the page. This includes navigational items, certain side bars, and advertisement blocks, among others. While users with healthy eyesight and those navigating via mouse a page can bypass these sections with ease to utilize the page's main components, visually disabled users and those relying on keyboards must painstakingly sift through each to reach their desired sections.
If a website has multiple items in the navigation without mechanisms to skip past the navigation and other elements in the header, keyboard users would have to tab through every link before getting to the content. This can be a poor experience, especially if they are visiting multiple pages and need to repeatedly pass through the navigation over and over.
This Success Criteria recommends websites have a quick and easy way to bypass these blocks and reach intended content.
To manually help users bypass repeated blocks, you can include "skip to" links at the beginning of a HubSpot website and anchor IDs at the beginning of select sections. This can be added so it is not visible until activated by a screenreader or by tabbing through a website.