1.3.4 Orientation

MCS Accessibility Team

MCS Accessibility Team
Last Updated July 23, 2020

The following directions are part of a full step-by-step guide to making a HubSpot website WCAG 2.1 AA compliant. These recommendations are intended for websites managed on the HubSpot CMS but can be adapted for other content management systems.

Principle: Perceivable
Information and user interface components must be presentable to users in ways they can perceive.
Guideline: Adaptable
Create content that can be presented in different ways (for example simpler layout) without losing information or structure.

Content does not restrict its view and operation to a single display orientation, such as portrait or landscape, unless a specific display orientation is essential.

View Official WCAG 2.1 Compliance Techniques

Understanding 1.3.4 Orientation

For users who may have their tablet or smartphone permanently mounted to a wheelchair, its orientation may not be easily changed. This criteria recommends there should not be a designated 'correct' orientation unless it is absolutely necessary. A user should have the ability to view content in either portrait or landscape mode. 

How HubSpot Helps

Similar to 1.4.10 Reflow, a fully responsive website naturally resolves this issue. HubSpot websites are responsive automatically, providing an effective remedy. 


This criteria is rarely something websites need to address, but is actually a very common issue for mobile apps, which are also held to Americans with Disabilities Act (ADA) standards. For websites, be sure to consider both portrait and landscape orientations when doing a mobile audit, to ensure full usability.

For more information, please visit the official W3C article: Understanding 1.3.4 Orientation


Let us know if we can help you address this specific WCAG Recommendation.