Clean Energy USA

Among the top 100 residential solar companies in the United States and the premier solar provider in Delaware, Clean Energy USA customizes solar energy solutions for a broad range of clients. From Rehoboth Beach through Dover to Wilmington, it leads the market as the largest solar installer in the First State—providing a comprehensive range of services including the installation of solar panels, electric vehicle chargers for residential, commercial, and nonprofits, and whole-house generators.

various screenshots of images from Clean Energy USA website


The partnership between Clean Energy USA and Hypha HubSpot Development aimed to elevate the solar company’s digital footprint and engage users more effectively.

The goals were multifaceted:

  • To revamp Clean Energy USA's website with a focus on SEO optimization and user-friendly design to streamline information access and improve navigation.
  • To assume responsibility for content creation, particularly blog posts that would attract organic traffic through SEO-rich content related to solar energy.
  • To design conversion-optimized landing pages to enhance sales conversions.
  • To craft targeted email marketing campaigns to boost customer engagement and lead generation.
  • To produce a comprehensive set of sales collateral to support lead conversions and sales efforts.

What We Did

  • Logo Design/Branding
  • Corporate Messaging
  • Website Redesign
  • Website Migration
  • User Journey Mapping
  • Core Site Content
  • Marketing Hub Implementation
  • Website Design
  • Lead Generation
  • SEO
  • Content Creation
  • Collateral & Graphic Design
  • Sales Hub Implementation

Tech Stack

  • cms hub icon CMS Hub
  • marketing hub icon Marketing Hub
various screenshots of images from Clean Energy USA website

The Results

The strategic partnership between Clean Energy USA and Hypha HubSpot Development throughout an 18- to 19-month period brought forth transformative results:

  • Website & SEO Optimization: Elevated the website into a leading source of solar energy information, growing the keyword reach from 120 to 1,040, with 11 keywords ranking in the top 3 and an additional 39 in the top 10. This led to a substantial increase in non-branded traffic, accounting for 30 percent of total website visits.
  • Content Strategy Success: The regular publication of SEO-focused blogs established Clean Energy USA as a thought leader in the solar industry, significantly improving its online visibility and credibility.
  • Enhanced Sales Conversions: Through meticulously designed landing pages and targeted email campaigns, the company saw marked improvements in customer engagement and conversion rates.
  • Significant Lead Generation & Revenue Growth: Throughout the course of 18 to 19 months, Clean Energy USA experienced a dramatic increase in organic leads, contributing to more than $500,000 in potential revenue—with more than $300,000 successfully closed. This performance underscored the effectiveness of Hypha’s digital marketing strategies and the high ROI from the partnership.
  • Dominance in Local Search: Focused SEO efforts ensured Clean Energy USA's prominence in Delaware’s solar services market—affirming its position as the primary choice for solar installations.
This digital transformation redefined Clean Energy USA’s online presence and substantially boosted its customer interaction, sales leads, and overall market positioning. Hypha HubSpot Development's targeted initiatives propelled the company forward, solidifying its status as an authoritative source of solar energy solutions and services.
1,040 Keywords Ranked
11 Keywords Ranked In Top Three
$300,000 In Revenue From Organic Leads

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