Hypha built a modern HubSpot Content Hub website from scratch—blending technical precision, accessibility, and authentic storytelling. For this 300-year-old community, it meant honoring history while preparing for a milestone anniversary. For any organization, it’s a blueprint for launching with impact.

A Website Launch That Became a Community Milestone

“Launching our new website was a milestone that filled our community with pride—and it simply wouldn’t have been possible without Hypha’s creativity, dedication, and technical brilliance.” -Matinecock Quaker Meeting representative

Background: A 300-Year-Old Organization’s First Step Into the Digital World

For centuries, Matinecock Quaker Meeting has been a steady presence in its Long Island community. Its meeting house has stood through the American Revolution, the Civil War, and into the modern era. Yet in 2025, with its tricentennial celebration approaching, the Meeting had no website, no social media, and no way to share its story online.

Leaders recognized a rare opportunity: to create a welcoming digital home that celebrated three centuries of Quaker heritage while inviting a new generation to explore the community’s values and gatherings. With just four months before the anniversary, they turned to Hypha to make it happen.

The Challenge

Building a Website That Honors Tradition and Drives Engagement

Starting from zero presented unique hurdles:

• No existing site architecture: The entire framework had to be built from scratch
• Dual audiences: Serving long-standing members while welcoming newcomers unfamiliar with Quaker practice
• Event-driven deadline: Four months to launch in time for anniversary PR and registration
• Tone and identity: Balancing centuries of tradition with modern usability
• Visitor readiness: Addressing first-time visitor questions to remove barriers to attendance

Discovery Insights That Shaped the Strategy

During the discovery process, it became clear that the Meeting’s lack of an online presence wasn’t just a technical gap—it limited how effectively they could welcome and prepare visitors. Research and stakeholder input revealed:

• Many new members discover Quakerism later in life, so the site needed to explain practices without assuming prior knowledge
• First-time visitors often felt anxious about the silent worship format
• Local awareness of the Meeting’s history and ongoing community role was low

These findings led to three strategic pillars:

1. Welcome & Belonging: An inclusive tone that invites exploration

2. Continuity & Stewardship: Honoring heritage to build trust

3. Clear Action Pathways: Simple routes to visit, participate, and engage online

The 4-Month Launch Framework

To meet the tight deadline, Hypha followed a proven, repeatable process:

• Discovery & Strategy: Stakeholder interviews, audience research, content planning
• Design & Content Architecture: Wireframes, page layouts, and messaging framework
• Development & Integration: HubSpot CMS build, member portal, event registration system
• Testing, Launch & Optimization: Accessibility QA, SEO setup, content population, and go-live

Our Solution

HubSpot CMS Development Meets Authentic Storytelling

Technical Implementation

We built the site to meet immediate event needs and serve as a long-term digital home:

• HubSpot CMS Architecture with custom HubL templates for flexibility
• Integrated Event Registration tied to HubSpot forms for easy sign-ups
• Member Portal with gated resources for community members
• Accessibility compliance with WCAG guidelines—skip links, aria labels, heading structure
• Mobile-first responsive design for easy use on any device

Content & UX Strategy

Every element was designed to remove barriers for newcomers and highlight the Meeting’s unique story:

• Homepage guiding visitors from curiosity to action
• Visual storytelling through historical and contemporary imagery
• Microcopy addressing practical concerns like parking and worship schedules
• Clear CTAs for event registration and ongoing engagement
• Multimedia integration: Partnered with a third-party video production team to create and embed a series of member testimonial videos in the Quaker Beliefs & Testimonies section—giving visitors a personal, authentic introduction to the community

Results

A Website That Welcomes, Informs, and Inspires Action

Immediate Impact

• Fully functional website launched on time for anniversary promotions
• Centralized event registration replaced manual sign-ups
• Improved discoverability through SEO-optimized structure
• Clear pathways for both first-time visitors and returning members
• The testimonial video series became a standout feature, helping visitors connect emotionally with the community before their first visit

Client Feedback

Leaders praised Hypha’s cultural sensitivity, technical skill, and collaborative process, noting the website now serves as a “guiding light” for those seeking connection.

Long-Term Impact

Scalable Architecture, Multimedia Storytelling, and Community Growth

• The site structure is ready to expand with future programs and stories
• Anniversary visibility boosted community engagement
• Video testimonial library offers a scalable asset for outreach and education
• The project serves as a blueprint for other organizations launching a first digital presence

Key Takeaway

Launching a Website Is About More Than Going Online

Whether you’re a 3-year-old startup or a 300-year-old institution, launching your first website is about more than going online — it’s about defining who you are in the digital world. With the right strategy, executed with precision, you can create a foundation that grows with you for years to come.

Ready to Launch Your First Website or Reintroduce Your Brand?

Planning your organization’s first website—or reintroducing yourself to the world? Hypha specializes in building high-impact launches that capture who you are and where you’re going. Contact us today to start your project.