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What are the benefits of using HubSpot CMS over other platforms?

Learn why HubSpot CMS outperforms alternatives like WordPress and Squarespace with its integrated CRM, marketing performance focus, and security.

Why Choose HubSpot CMS Over Other Platforms?

Selecting the right CMS is critical for your business. Here's why HubSpot CMS outperforms alternatives like WordPress, Squarespace, and Wix:

Key Advantages of HubSpot CMS:

1. Seamless CRM Integration

  • Track individual visitor behavior across your entire site
  • Display personalized content based on contact information
  • Measure which content drives actual customers, not just traffic
  • Gradually collect more information through progressive profiling

2. Built for Marketing Performance

  • Integrated SEO tools without additional plugins
  • Native A/B testing for continuous improvement
  • Conversion tools like smart content and pop-up forms
  • Marketing automation triggered by website behavior

3. Superior Security & Reliability

  • Global CDN for fast loading worldwide
  • Built-in SSL security as standard
  • Automatic updates without manual intervention
  • 24/7 monitoring and 99.99% uptime

4. Developer-Friendly & Flexible

  • Custom module development capabilities
  • HubL templating language for advanced functionality
  • Modern development workflow with version control
  • Extensive API access for custom features

5. Non-Technical User Empowerment

  • Intuitive drag-and-drop editing
  • Content staging for testing before publishing
  • Built-in asset management for media
  • Template marketplace for easy expansion

HubSpot CMS vs. WordPress:

  • No plugin maintenance or compatibility issues
  • Built-in marketing tools that WordPress requires plugins for
  • Dedicated support vs. community forums
  • Native CRM integration without complex connections

HubSpot CMS vs. Squarespace/Wix:

  • Advanced marketing capabilities beyond basic website features
  • Greater customization depth for specific business needs
  • Complete data ownership and portability
  • Scalability for growing businesses

Real Results with HubSpot CMS:

  • Oliver Inc.: 170% growth in new contacts per month
  • bcs: 125% growth in monthly organic sessions

Ready to explore HubSpot CMS for your business?

Contact us to discuss how it compares to your current platform.