All this and more in this week's edition of The Hypha Wire, from Hypha HubSpot Development.
Thanks for joining me today!
The unofficial start of summer kicks off this weekend, which means one thing: Beach season has arrived.
And what pairs better with the ocean breeze and soft sand than a good book? While those relevant to this newsletter might not be the typical beach reads, they’re still a valid option if you’re looking to skill up or learn something new in your industry.
In honor of beach season, here are some of my favorite greater industry books that I’ve read and highly recommend you add to your summer reading list:
What are some of your quintessential must read industry books?
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic 🎤
Mind the Keyword Gap & Other SEO Competitor Analysis Tips
By Rebecca Albright, Senior Inbound Content Developer, Hypha HubSpot Development
Keyword gap. If the term isn’t familiar, it may be time to revisit your site’s content strategy. A keyword gap is the difference between the keywords your website ranks for in organic search compared to those your competitors rank for.
It’s a big part of SEO competitor analysis, another term worth dropping into your content calendar every few months. By periodically evaluating your competitors’ keyword, backlink, and content strategies, you can gain valuable insights to help refine your SEO approach.
Most businesses compete against thousands of others to gain top spots in Google’s organic search rankings. And while generative AI, so-called “zero-click” results, and Google algorithm changes have dampened the efficacy of traditional FAQ-style content for sourcing traffic, discoverability is still pivotal for demonstrating expertise—for helping SERPs serve your site to the users who need your offerings and as part of a cohesive content strategy.
Back to the gap. Based on relevance, search volume, and keyword difficulty, you can consider incorporating keywords your competitor ranks for into your content. There may also be opportunities to use new keywords that others in your industry are targeting, along with lost keywords, or others they haven’t yet discovered.
Backlinks also play a crucial role in competitor analysis, serving as valuable endorsements from other websites to yours, and strengthening the credibility of your site’s content. As such, backlinks drive site authority scores, which range from one to 100. The greater the score, the greater the likelihood of ranking higher for relevant keywords. Building quality backlinks takes time, but can be well worth the effort when executed effectively.
And don’t forget about content. By studying your competitors’ best-performing pages, you can gain insights into the type of content that drives traffic一and where appropriate, create similar content on your site. Additionally, examining competitor title tags, meta descriptions, URL structures, and other technical SEO elements can provide valuable ideas for improvement.
Finally, there are plenty of tools to help with SEO competitor analysis, including Semrush, Ahrefs, and Moz, among others. Doing so on a regular basis will help improve your website’s visibility and organic search performance, an essential part of staying competitive in today’s crowded digital marketplace.
This will be really interesting to follow as it unfolds. The legislation doesn’t officially come into effect until 2026 so nothing will happen ASAP, but slowly and surely we’ll see compliance start trickling out in anticipation of the deadline.
“‘With the AI Act, Europe emphasizes the importance of trust, transparency and accountability when dealing with new technologies while at the same time ensuring this fast-changing technology can flourish and boost European innovation,’ [Belgian digitisation minister Mathieu Michel] said.”
“‘The Act will have global reach. Companies outside the EU who use EU customer data in their AI platforms will need to comply. Other countries and regions are likely to use the AI Act as a blueprint, just as they did with the GDPR,’ said [Patrick van Eecke at law firm Cooley], referring to EU privacy rules.”
If you’re active on LinkedIn, you’ve definitely seen a post or two about birth, death, weddings, surgery—you name it. While these types of hyper-personal posts do resonate with some, many are left wondering what that kind of content is doing on LinkedIn in the first place. There’s a delicate balance to be met, and everyone’s personal threshold is different. What are your thoughts about this style of post?
“Instead of treating it like any other social platform, users should lean into the storytelling aspect LinkedIn provides but ensure those stories hit on narratives around professional growth and development to ultimately build authenticity while staying on topic and not trying to make connections that simply aren’t there.”
Hypha Highlights 🖊️
As companies strive to meet the growing demands of their customers and maintain a competitive edge, the need to streamline workflows and optimize processes has become increasingly important. Leveraging technology to automate repetitive tasks helps remove friction and allows businesses to scale more efficiently. One example is the creation of tickets or deals from incoming emails—a task that, while seemingly straightforward, often proves to be a cumbersome and time-consuming process.
In many organizations, incoming data, such as client information or service requests, is often delivered in the form of an email or as an attached spreadsheet. While these spreadsheets serve as a convenient means of organizing and presenting data, extracting relevant information from them and inputting it into ticketing systems can be a tedious and error-prone task.
Forward-thinking organizations can leverage low-code solutions like Zapier and integrated platforms (Slack, HubSpot, Google Sheets) to automate processes and modernize systems. By leveraging the power of Zapier’s integrated workflow automation capabilities, Hypha has come up with a unique solution that other businesses can replicate. This solution seamlessly connects the tools you use, automating the transfer of data and eliminating the need for manual data entry.
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Industry Spotlight: SaaS + Healthtech
Cloud Dentistry is at the forefront of the dental staffing industry with its innovative marketplace platform, designed to connect dental professionals seeking employment with dental practices in need of temporary or permanent staff.
Cloud Dentistry enlisted Hypha to enhance its HubSpot implementation and provide comprehensive support for its marketing, sales, and service efforts. The primary goal was to transition from a cluttered and inefficient Enterprise HubSpot portal to a streamlined, scalable system.
Hypha’s Solution
HubSpot Implementation
Content Creation
Collateral & Graphic Design
API Integration
Tech Stack
Marketing Hub
Sales Hub
Service Hub
Throughout the course of four months, Hypha conducted a thorough audit and migration, resulting in a well-organized portal that empowers Cloud Dentistry’s sales, customer service, and marketing teams to grow and operate more independently.
