All this and more in this weekâs edition of The Hypha Wire, from Hypha HubSpot Development.
Welcome back to The Hypha Wire, and happy Friday! Canât believe itâs almost October already.
So, I had a conversation the other day about where I get my HubSpot updates. From the company to blogs, Academy blasts, etc., there are a lot of places to turn to for news. One place I mentioned, though, was the Product Updates tab in your backend instance. This arena can be a goldmine if you utilize it properly.
The big updates come around INBOUND and Fall/Spring Spotlight, but HubSpot is making continuous changes year-round. They might not be as lofty as a new Hub, but it could be exactly what you need in your systems. Hereâs a mini-breakdown of how you can best use this tool.
First, to get there, log in to HubSpot and click your profile photo in the top right corner. From there, just mouse down a bit, and youâll see Product Updates right above HubSpot Academy. Click and youâre there!
At first glance, it looks like a standard changelog. But dig deeper, and youâll see itâs structured in a way that can actually help you set priorities and align your own roadmap.
Hereâs why:
Updates are organized by status. You can see whatâs in development, in beta, live, or even being sunset. This progression isnât just helpful for admins; itâs a window into HubSpotâs product thinking. If you notice a wave of features moving from beta to live, thatâs a cue that the platform is stabilizing in that area, and you might want to lean in.
Each release carries an âimpact level.â Low, medium, or high impact flags how disruptive or transformative HubSpot expects the change to be. Thatâs a great shorthand for deciding what deserves immediate attention in your own planning.
Filter options add strategic clarity. You can slice updates by app, product, feature type, or even AI-related releases. This helps you zero in on the areas most relevant to your team instead of sifting through noise.
Notifications are customizable. You can manage release settings so the right people see the right changes, ensuring your team isnât blindsided by a live rollout.
For an extra level of detail, visit the monthly HubSpot Community product update notes to give you a retrospective view of whatâs been released, in case a great new feature eluded you.
When you start treating the Product Updates tab as a structured roadmap feed, it becomes an ongoing strategy resource. HubSpot is showing you where theyâre headed, and all you need to do is map that to your own priorities. Happy HubSpotting!
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic
Wax On, Wax Off: Career Lessons from Mr. Miyagi
By Cleeton Gumbs, Project Manager, Hypha HubSpot Development
Anyone whoâs seen âThe Karate Kidâ remembers the famous lesson: Daniel signs up to learn karate, but instead of punches and kicks, Mr. Miyagi has him waxing cars, painting fences, and sanding floors. To Daniel, it feels pointless. Only later does he realize those repetitive motions built the foundation for the moves he needed all along.
That picture mirrors much of our career journey. Few of us land in our dream roles right away. Instead, we start with what feels like grunt workâdrafting reports, attending endless meetings, answering support tickets, or updating slides at the last minute. We juggle tasks that donât always feel connected to the big vision we carry for our lives. But those tasks are training.
Every spreadsheet sharpens your eye for detail. Every customer conversation builds empathy and communication skills. Wearing multiple hats expands your adaptability and helps you see how the bigger system works. What feels routine is actually building muscle memory. And just like Daniel discovered, those small, repeated actions equip you to respond instinctively when bigger challenges come.
The real question is: Can you spot your âwax on, wax offâ moments right now? The things that feel ordinaryâor even inconvenientâmay be quietly preparing you for the next phase of growth in your career. That late-night troubleshooting might be strengthening your problem-solving muscle. That constant context-switching could be sharpening your strategic agility.
When you start to view todayâs tasks as preparation instead of a distraction, your perspective shifts. Suddenly, even the mundane parts of work become part of your training ground for leadership, creativity, and impact.
This is all to say, embrace the âwax on, wax offâ moments in life because theyâre the training montage for what youâre called to do.
Well, it finally happened! After months of ban, no ban, ban, no ban, the gears have been set in motion for American TikTok ownership. Purported investors include Larry Ellison, Rupert Murdoch, and Michael Dell, as well as an Emirati investment firm.
âTrump signed an executive order on Thursday that would help clear the way for a coalition of investors to run an American version of TikTok, one that is separate from its Chinese owner, ByteDance, so that it can keep operating in the United States.
âThe deal is aimed at helping TikTok comply with a federal law, which banned the app in the United States in January out of concern that Beijing could use it to gain access to Americansâ sensitive data or to spread propaganda. Mr. Trump has delayed enforcement of the ban repeatedly. The Thursday order gives negotiators until mid-January to finalize the deal.â
The European Commission slapped Google with a âŹ2.95 billion fine for dominating online advertising, giving the tech giant 60 days to rectify its problematic control over both sides of the ad market, or face a potential breakup. This European crackdown is happening alongside the U.S. antitrust case, with the EU expected to make its final decision by early November. The ruling could set the tone for how regulators worldwide handle Googleâs advertising empire, though thereâs already talk of potential trade tensions if the Trump administration pushes back against Europe targeting American tech companies.
âAnd yes, a precedent will be set either way: which is why this matters far beyond ad tech. The stakes here arenât just about market share or auction mechanics. Theyâre about whether democratic institutions still have the leverage â and the will â to hold powerful companies accountable. That may sound lofty, but itâs where this ends up. If regulators canât rein in the infrastructure that decides who gets heard, and who gets paid, then accountability becomes less a principle than a placeholder.â
Hypha Highlights
Newsletters remain one of the few ways to build a direct, owned relationship with your audience. The catch? Success isnât about blasting content or publishing dailyâitâs about aligning your newsletter strategy with how your audience actually consumes information.
In our analysis of 400+ newsletter sends across B2B companies, news organizations, and premium content creators, the takeaway is clear: when strategy matches behavior, performance is often significantly higher than industry averages.
In this post, weâll break down how each audience engages differentlyâand how to shape your newsletter for maximum impact. And because strategy only works when your systems support it, weâll also show how HubSpot configuration plays a critical role in execution.
Still feeling overwhelmed by the Fall Spotlight updates from HubSpot? While your contacts at Hypha are always here to help, there are great options for self-guided learning.
HubSpot is hosting three webinars for specific persona buckets to break down the updates and whatâs most critical per role.
HubSpot is helping sales leaders break free from fragmented data through key product updates in Sales Hub, Commerce Hub, Breeze, Smart CRM, Data Hub, and more.
HubSpot is helping customer success and services leaders revolutionize the customer experience with unified data, through key product updates in Service Hub, Breeze, Smart CRM, Data Hub, and apps.
HubSpot is helping marketing leaders unify their entire campaign lifecycle, with key product updates in Marketing Hub, Breeze, Data Hub, and apps.
Registration is open for all three!
AI in Action
News, updates and tools from the AI industry.
A lot is happening out there this week!
Google launched a Data Commons Model Context Protocol (MCP) Server, making vast public datasets accessible to AI systems through natural language queries, aiming to reduce AI hallucinations by grounding models in verified real-world data.
OpenAI CEO Sam Altman and quantum computing pioneer David Deutsch âagreedâ on a new test for artificial general intelligence: if an AI could solve quantum gravity and explain its reasoning process, that would qualify as true intelligence. Deutsch, author of The Beginning of Infinity, distinguished between current AI models that mimic conversation and genuine intelligence that creates knowledge, telling Altman that real intelligence requires âthe ability to create knowledge â spot a problem, invent a solution, test it, and improve it.â
Microsoft is adding Anthropicâs Claude models to Microsoft 365 Copilot, giving users the option to choose between OpenAI and Anthropic models for specific tasks like research and agent building. The integration starts with Claude Opus 4.1 powering Microsoftâs Researcher agent and Claude Sonnet 4 and Opus 4.1 available in Copilot Studio.
Spotify announced new policies to combat AI-generated music concerns, including developing a metadata standard to disclose AI use in music creation and implementing spam filters that removed 75 million tracks in the past year.
Perplexity launched Email Assistant, an AI tool that connects directly to Gmail and Outlook to help users review, organize, and draft emails while suggesting meeting times and summarizing message threads. Available exclusively to Perplexity Max subscribers at $200/month, the assistant represents the companyâs push into workplace productivity as AI companies increasingly target enterprise customers with tools designed to become âdeeply interwoven into the workplace as productivity essentials.â
Research from BetterUp Labs and Stanford found that 40% of workers have received âworkslopâ (AI-generated content that looks polished but lacks substance) in the past month. The study of 1,150 employees revealed that workslop not only creates a burden for those who have to decode or redo the work, but also damages workplace relationships, with about half viewing colleagues who send such content as less creative, capable, and reliable.
OpenAI launched ChatGPT Pulse, a preview feature for Pro users that proactively delivers personalized daily updates by researching topics based on chat history, memory, and connected apps like Gmail and Calendar. The feature represents a shift from reactive question-answering to proactive assistance, marking âthe first step toward a new paradigm for interacting with AI.â
Cover to Cover
The titles team Hypha canât get enough of.
Hereâs a selection in honor of Latine and Hispanic Heritage Month!
âTobar translates his experience as not only a journalist and novelist but also a mentor, a leader, and an educator. He interweaves his own story, and that of his parentsâ migration to the United States from Guatemala, into his account of his journey across the country to uncover something expansive, inspiring, true, and alive about the meaning of âLatinoâ in the twenty-first century.â
How can we help you?
Case Study: Free HubSpot Portal Audit
You know that feeling when your HubSpot portal starts working against you instead of for you? Youâre not alone. We see it all the time; marketing teams drowning in duplicate contacts, sales reps manually updating fields that should sync automatically, and service teams missing conversations because notifications are scattered across different tools. What started as your growth solution has quietly become the thing slowing everyone down.
Hereâs what weâve found works: a comprehensive audit that cuts through the noise and identifies whatâs actually broken (versus what just feels overwhelming). Weâll walk through your portal together and show you exactly where those efficiency gaps are hiding.
Tired of fighting with your HubSpot instead of growing with it? Letâs spend an hour together figuring out how to get your CRM working the way it should, so your team can get back to what they do best.
