All this and more in this weekâs edition of The Hypha Wire, from Hypha HubSpot Development.
Hey there folks!
Today, letâs chat about something close to our hearts at Hypha: making our websites accessible to everyone. You may be thinking, âIsnât my site already open to all?â Not necessarily, if you havenât taken the steps to get there.
Why Accessibility Matters
People often use the metaphor of visiting a store, excited to go in, only to discover thereâs no ramp for your wheelchair. Thatâs the experience of many if your website isnât accessible. By enhancing your siteâs design infrastructure and content, youâre not just being inclusive (and doing the right thing)âyou can reach a whole new audience.
Simple Steps for a More Accessible Site
Think Beyond the Mouse: Can visitors navigate your site using just a keyboard?
Alt Text is Your Friend: Add descriptive alt text to images. Itâs like reading aloud what the image shows to someone who canât see it.
Contrast is Key: Make sure your text stands out from the background. Itâs not just about looking goodâitâs about being readable.
Captions Arenât Just for Instagram: If youâve got videos, add captions. Your audience will thank you, especially when theyâre watching with the sound off.
Keep it Simple: Clear, simple language benefits everyone. Ditch the heavy jargon and embrace clarity.
The Bottom Line
Building an accessible website isnât just the right thing to do â itâs good for business. Youâll reach more people, improve your SEO, and potentially even avoid legal action.
Remember, you donât have to aim for perfection overnight. Start small, keep learning, and grow. Your efforts will go a long way.
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic đ€
INBOUND Insights
By Jon Sasala, President and Zack Lyons, Integrations Developer, Hypha HubSpot Development
The AI promises of 2023 are delivered at INBOUND 2024: Breeze AI.
Breeze Intelligence reveals the intention behind the ClearBit acquisition, bringing smarter data insights and enrichment to HubSpot records.
Breeze Copilot pulls the ChatSpot experiment in app, streamlining use and interaction with the software we love.
Breeze Support Agents are essentially robot team members, including customized AI chat agents, trained on your knowledge base, for instant, tailored customer support.
What started as exciting new concepts have now become a reality, realizing how we can access AI in everyday business. Breeze is the future, and the future is here.
-Jon Sasala
Dale Bertrand, founder and president of Fire&Spark, gave a talk about mitigating the effect of Googleâs Gen AI on SEO. He emphasized that not just creating new content, but making updates to existing content can help.
He also suggested that the AI weighs content that is unique as more valuable, so feeding your content to AI like ChatGPT and asking if the piece is unique can give you feedback.
NHHM takes place every Sept. 15âOct. 15. As with other heritage and culture months, acknowledging the importance and history goes a long way in making your team members feel supported and recognized.
âAccording to Bureau of Labor Statistics, the Hispanic proportion of the workforce has increased from 8.5% in 1990 to 18.0% in 2020. By 2030, BLS estimates that Hispanics will account for 21.2% of the labor force, which comes to one out of every five workers. The bureau also projects that Hispanic workers will account for 78% of net new workers between 2020 and 2030.
ââWe are everywhere,â said De Dios Woodward about Latino and Hispanic workers. That means that NHHM is âan opportunity to highlight and spotlight the contributions of Hispanics across the country,â she said.â
A little FYI for those that, you know, care about their personal data.
âLinkedIn may have trained AI models on user data without updating its terms.
âLinkedIn users in the U.S. â but not the EU, EEA, or Switzerland, likely due to those regionsâ data privacy rules â have an opt-out toggle in their settings screen disclosing that LinkedIn scrapes personal data to train âcontent creation AI models.â The toggle isnât new. But, as first reported by 404 Media, LinkedIn initially didnât refresh its privacy policy to reflect the data use.â
Hypha Highlights đïž
As weâre all witnessing, tech stacks are growing increasingly more complex each year, with new apps built upon others. At the same time, APIs are doing their best to ensure everything flows together neatly.
When it doesnât, your efficiency plummets. Data becomes corrupted or fractured. Team members get frustrated. And you begin losing customers.
What weâve found is that out-of-the-box solutions from HubSpot can help. But sometimes you need a custom integration to establish a seamless connection between your various applications and software systems.
This guide will help you determine whether you should go with a custom integration or choose a standard fix.
Hypha HubSpot Development did a fantastic job with our onboarding and migration of our CRM and CMS. The transition was seamless, showcasing their expertise and dedication. Their team was professional, attentive, and made the entire process stress-free on our side. We couldnât be happier and highly recommend their services. -J. Main
Industry: Nonprofit
Services provided: CRM Migration, Website Migration, and HubSpot Onboarding
âIn the Fall 2024 Spotlight, weâre unveiling a new growth formula: Easy, fast, unified. With 200+ customer platform updates, weâre giving marketing, sales, and service teams everything they need to get growing.â -Andy Pitre, EVP of Product
âKnow the key arguments and developments from inside the courtroom.â
How can we help you?
Traditional Lead Generation Meets Modern Sales Acceleration
Hyphaâs Sales Acceleration service is designed to supercharge your sales efforts by combining cutting-edge research tools with tailored outreach strategies.
Sales teams have long relied on traditional methodsâevent marketing, relationship building, marketing-generated leads, and purchased listsâto keep the pipeline full. However, the landscape of lead generation has evolved, with technology paving the way for more precise, data-driven strategies.
At Hypha, we understand that the shift from traditional to modern sales techniques can be overwhelming. Thatâs why our Sales Acceleration service is designed to complement and enhance your existing lead generation efforts. By curating and delivering quality leads directly to your sales team, we help you transition seamlessly into a more efficient and effective sales process.
