All this and more in this week's edition of The Hypha Wire, from Hypha HubSpot Development.
Welcome yâall!
Feeling energized as I type my column here, and the reason is a little silly.
I was feeling stuck, not knowing what to write about, so I glanced around my office bedroom for some inspiration. My eyes took me to the corner of my room, where I keep my books, records, and, of course, my craft supplies.
Though my title includes âMarketing,â a huge part of my skill set (and the role I started here at Hypha) is graphic design and web designâthe adult manifestations of my art degree.
Because I donât work on any physical art during the day, I take that saved-up energy and put it into my crafts! And my favorite for the last few years has been card-making.
Iâm not afraid to say it: I make a mean card. I have books upon books of paper, stamps for every occasion, fun markers, and even a tool to make custom-sized envelopes.
(Sage, where are you going with this?)
Cards are a great way for me to personalize an experienceâwhether it be a thank you, happy birthday, or thinking of you.
(Hereâs where I tie it all together.)
We live in an extremely cold and impersonal world. Inboxes are flooded with spam emails, LinkedIn DMs clog up your app, phones ring non-stopâyesterday I listened as my coworker frustratingly (and hilariously) got repeatedly hung up on as he tried to get off of a robocall list...
Even in an environment of 24/7 pings, itâs easy to feel alone and isolated.
So now and again, take a moment. Connect with the people you know, be it coworkers, colleagues, partners, etc. See how theyâre doing, and nurture those connections. Keep things personal.
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic đ¤
Creating Compelling Content That Drives Engagement (With Mary Poppins)
By Rebecca Albright, Senior Inbound Content Developer, Hypha HubSpot Development
Creating compelling content that drives engagement is both an art and a science. To truly capture an audienceâs attention, content must strike a balance between entertainment, education, and emotional connection.
Case in point? Mary Poppins. While not a content creator in the traditional sense, Mary had a lock on delivering important messages with charm, creativity, and just the right amount of ex-pi-a-li-dociousâexactly what successful content creators should aim to do.
Here are a few examples to illustrate the point.
The âSpoonful of Sugarâ Approach: Make It Tasty
Just like a spoonful of sugar helps the medicine go down, great content makes even boring topics engaging. The trick? Present information in a way thatâs not just informative, but fun. Writing about something technical? Add personality, storytelling, or humor. When readers donât feel like theyâre âworkingâ to get it, theyâll stick aroundâafter all, youâre still reading this, right?
When Mary arrives at the Banks household, she immediately sets up a structured routine for the children. She organizes their days with a perfect balance of learning and play, ensuring they accomplish tasks while still enjoying themselves.
Content creators should do the same. The foundation of your contentâwhether itâs a video script or a long-form articleâshould be well-organized and coherent. Start with clear objectives and logical flow, but donât be afraid to weave in a little Jolly Holiday.
For video scripts, this could mean using dynamic visuals or conversational dialogue. For blog posts, use storytelling techniques that build suspense or emotional connection.
Prioritize Empathy & Understanding
Mary understood the importance of relationships, particularly in her role in helping the Banks family reconnect. Similarly, compelling content should build a relationship with the audience. This is achieved by understanding their needs, challenges, and emotions. Whether writing a blog post or script, ask yourself, âHow will this resonate with my audience? What value am I providing them?â By prioritizing empathy in your content, you foster trust and loyalty, driving deeper engagement.
Call to Action: Encourage Interaction
Like Mary guiding the Banks children to take actionâwhether cleaning their room or embarking on an adventureâcontent should inspire the audience to act. Whether requesting a demo, scheduling a meeting, or jumping into a chalk drawing, every piece of content should include a clear, compelling call to action.
So, next time youâre creating content, channel your inner Poppins: sprinkle in some fun, balance it with structure, and always lead your audience toward action. After all, a little magicâand a well-crafted argumentâcan go a long way.
OpenAIâs long awaited âStrawberryâ model has arrived. Itâs trained differently, can solve more complex problems, and is more human than other models. Donât get too scared thoughâit still hallucinates.
âBut this model isnât thinking, and itâs certainly not human. So, why design it to seem like it is?
âOpenAI doesnât believe in equating AI model thinking with human thinking, according to [OpenAIâs research lead, Jerry] Tworek. But the interface is meant to show how the model spends more time processing and diving deeper into solving problems, he says. âThere are ways in which it feels more human than prior models.ââ
With all the shiny AI tools out there, it can be easy to overlook the tried and true tools we have in our toolbox. If youâre looking to grow your website and business, donât forget to invest in your SEO strategy.
âOver 50% of B2B businesses credit organic search for generating lots of leads, according to research by Databox.
âSEO sits above sources like email marketing and organic social. And the bottom three activities for bringing in leads are sponsorships, in-person events, and affiliates.â
Hypha Highlights đď¸
For businesses seeking the autonomy to manage their websitesâwithout requiring extensive design expertise or intensive HubSpot CMS trainingâcustom modules have emerged as a game-changing feature.
They offer an unparalleled level of flexibility and efficiency, benefiting both marketers and developers alike. By bridging the gap between complex functionality and user-friendly management, custom modules empower organizations to maintain dynamic, responsive web presences that evolve with their business needs.
âFantastic Experience with Kevin and the Hypha Team for HubSpot Implementationâ
We recently worked with Kevin and his team at Hypha to get HubSpot up and running, and they did an amazing job. Kevin made everything so easy to understand and was always there to help us out. One of the best things about Kevin is how easy he is to work with. He takes criticism really well and uses it to make things even better. Whenever we hit a snag, he found a way to fix it and keep things moving smoothly. Thanks to Kevin and his team, we now have HubSpot set up perfectly for our needs. If youâre looking for someone to help you with HubSpot, we highly recommend Kevin and Hypha. They really know their stuff and are great to work with. -J. Mathern
Industry: Manufacturing
Services provided: CRM Implementation, Custom API Integrations, Customer Support Training, Sales and Marketing Alignment, Programmable Automation, and HubSpot Onboarding
âWatch INBOUND 2024 live via YouTube, from September 18 - 20. We understand that not all attendees can make the trip to Boston, which is why weâre also providing a front row seat to Main Stage and HubSpot Heroes programming through HubSpotâs INBOUND YouTube channel.â
âThe law has been passed and signed by the president: TikTokâs parent company must sell or divest from the app. But thatâs not happening without a legal fight. Guest: Emily Baker-White, investigative reporter at Forbes.â
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