Happy Friday, and welcome back to The Hypha Wire!

Like many of you, I’m sure HubSpot is firmly on the brain after the slew of new features and announcements from INBOUND. For even the most active HubSpot users, all the new features may feel overwhelming. Much to learn and much to master.

I figured I’d take a moment to remind you of the ever-present resource that is HubSpot Academy.

HubSpot Academy remains one of the most valuable (and completely free) resources for deepening your expertise. Whether you’re a seasoned pro or just getting started, Academy offers something for everyone across marketing, sales, service, and web development disciplines.

What makes Academy particularly powerful is its constant evolution. As HubSpot updates its software, certification courses and exams change to reflect the latest features and functionality. This is especially relevant now—we can expect Academy to roll out updated courses incorporating all those Fall Spotlight releases we just learned about at INBOUND.

Add HubSpot Academy to your bookmarks bar, and make learning part of your regular routine. Whether you’re troubleshooting a workflow or preparing for a client conversation, Academy likely has what you need.

-Sage Levene, VP of Marketing, Hypha HubSpot Development

Open Mic

Why AI Notetakers Are Game-Changing for Agencies and Possibly, Your Business

By Iman Khondker, Technical Project Manager, Hypha HubSpot Development

I’m sure you’ve noticed in your Zoom and Teams calls recently that there are more attendees than usual...perhaps something like “Iman’s Notetaker.” While agencies have long been recording meetings, simply storing an hour-long meeting doesn’t actually help your team move quickly, collaborate better, or close more deals. But this is why AI notetakers take this one step further.

Stay Present in the Conversation

This point is probably one of the most important for me. With the AI notetaker running in the background, you don’t need to worry about scribbling details down, pausing your client, or missing key points. Everyone can be fully immersed in the discussion, asking questions, listening, and of course, building rapport while knowing that you’re not going to miss important details.

Shareable Summaries for Your Team

Instead of making colleagues sift through a replay of an hour-long conversation, AI notetakers will create concise summaries that your teammates can revisit at any time. This is especially valuable when different departments, sales, marketing, and ops need to understand the context without wasting their time.

Action Items

The real differentiator is structure. The AI notetakers don’t just record meetings; they format conversations. They can extract tasks, key points, deadlines, next steps, concerns, etc. Very often, notetakers will ask you what kind of format you prefer, whether it’s “Q&A,” “Demo,” or “General.” This will allow you to walk away with a clear to-do list so you can take next steps as quickly as possible, which ultimately means follow-up happens faster, projects move forward on schedule, and nothing slips through the cracks.

Protect the Flow State

The flow state is a space where you are fully immersed in your work, focused, creative, productive, and fast. Meetings can pull you out of this, especially if you’re trying to take detailed notes while thinking about strategy. AI notetakers help you stay engaged in the discussion without breaking your concentration. Later, you can return to the notetaker summaries if you need to recap the conversation without breaking your rhythm. Maintaining flow is imperative for highly productive work.

Why You Could Benefit

AI notetakers aren’t just for agencies; they’re for anyone. If you’re a consultant, freelancer, someone with multiple clients, or even just working within your own team, these tools can help you with the following:

• Capture important details without breaking your stride
• Review meetings quickly
• Keep all of your follow-ups organized
• Save time that normally would be wasted on taking notes by hand

Ultimately, if you have a lot of meetings and commitments, this can help you stay organized.

Some options:

• Fathom: Automatically records and summarizes Zoom, Google Meet, and Teams calls; great for creating shareable highlights.
  
  
• Fireflies.ai: Excellent for task extraction and integrations with project management tools like Asana and HubSpot.
  
  
• Otter.ai: Strong real-time transcription with collaborative editing features, ideal if multiple people need to add notes.

Recordings are definitely useful, but take it to the next level with an AI notetaker. They will keep your team present, capture all of each meeting, and organize it so that nothing slips through the cracks. For agencies balancing multiple clients that move at a fast pace, this may be the difference between keeping your head above water and allowing your team to drive real growth.

Second Hand News

TechCrunch: Google is a ‘bad actor’ says People CEO, accusing the company of stealing content ➜

Even the biggest players are seeing decreases in their traffic.

Marketing Dive: Holiday shoppers expect less discounts in 2025: Here’s what the numbers say ➜

Following on the heels of last week’s article on unemployment, here’s another aspect of the current economic landscape that spills over into the work we do.

Hypha Highlights

HubSpot just announced one of their most comprehensive platform updates ever at INBOUND 2025. These aren’t incremental improvements—they’re fundamental changes to how the platform operates, what it costs, and what it can do. Here’s your complete breakdown of every major update and what they mean for current and prospective HubSpot users.

Read: HubSpot’s 2025 Product Updates: What Every User Needs to Know ➜

HubSpot Hacks

HubSpot is rolling out recorded sessions from INBOUND over the next few weeks. Check out their YouTube channel, a handful are already posted!

AI in Action

News, updates and tools from the AI industry.

What’s happening in the AI sphere:

Encyclopedia Britannica and Merriam-Webster are suing Perplexity AI for allegedly copying their content without permission in its search engine and diverting web traffic through AI-generated summaries. The lawsuit accuses Perplexity of copyright infringement by scraping their websites and trademark violations by attributing AI-generated errors to their brands, making it the latest in a series of legal challenges against AI companies over unauthorized content use.

Anthropic is introducing memory features to Claude for Team and Enterprise users, allowing the AI to remember team projects, client details, and work preferences across conversations to eliminate repetitive context-setting. The feature includes project-specific memory boundaries to keep sensitive work separate and optional “Incognito chat” for conversations users don’t want preserved, with enterprise admins able to disable the feature entirely for their organizations.

Speaking of Claude, it can now create and edit actual files including Excel spreadsheets, Word documents, PowerPoint presentations, and PDFs directly within the platform using a private computer environment where it writes code to produce the requested outputs. Available currently as a preview for Max, Team, and Enterprise users.

Microsoft and OpenAI signed a non-binding agreement allowing OpenAI to restructure into a for-profit company while maintaining their partnership, marking a significant shift in their relationship as OpenAI seeks a $500 billion valuation. The deal would give OpenAI’s nonprofit arm over $100 billion while allowing the company to pursue additional cloud partnerships beyond Microsoft’s exclusive arrangement, though regulatory approval from California and Delaware attorneys general is still required.

Cover to Cover

Reader, Come Home: The Reading Brain in a Digital World by Maryanne Wolf

“A decade ago, Maryanne Wolf’s Proust and the Squid revealed what we know about how the brain learns to read and how reading changes the way we think and feel. Since then, the ways we process written language have changed dramatically with many concerned about both their own changes and that of children. New research on the reading brain chronicles these changes in the brains of children and adults as they learn to read while immersed in a digitally dominated medium.

“Drawing deeply on this research, this book comprises a series of letters Wolf writes to us—her beloved readers—to describe her concerns and her hopes about what is happening to the reading brain as it unavoidably changes to adapt to digital mediums.”

How can we help you?

Case Study: Product-Focused SEO with HubSpot

Thanks for reading! See you next week! -Team Hypha