All this and more in this weekâs edition of The Hypha Wire, from Hypha HubSpot Development.
Welcome back to The Hypha Wire! Happy to be back in your inboxes after a brief summer hiatus.
Seriously, I canât believe weâve made it more than halfway through 2025 already. But summer often brings a natural slowdown in business activity, making it a great time for infrastructure updates that are often pushed aside during busy periods.
Hereâs what weâre seeing: AI is forcing organizations to change their digital operations at a rapid clip. Businesses that donât update their infrastructure are in danger of being left behind.
Here are a few future-proofing tips for those on the HubSpot platform:
The Speed Problem
How people discover businesses has shifted. Google search still dominates, but AI-powered tools like ChatGPT, Googleâs Search Generative Experience (SGE) and Perplexity are changing how prospects research solutions.
Social platforms have also become primary research channels, with buyers often learning about brands through LinkedIn and industry communities before visiting a website.
The sites thriving in this environment are using HubSpotâs latest capabilities rather than maintaining old setups.
Your Summer Strategy Checklist
Performance Infrastructure: Upgrade/refresh your theme framework for faster loading times and mobile optimization. Search engines prioritize these factors.
AI Integration: Implement Breeze AI tools to automate content suggestions and predict visitor behavior. Think of it as having a marketing assistant that knows your brand.
Data Quality: Clean up visitor tracking and lead classification across all channels. Scattered data leads to missed opportunities and poor decisions.
Conversational Search: Structure content to answer questions the way people actually ask themâwhether to Google, AI assistants, or social media.
Homepage Strategy: Redesign for visitors arriving with different knowledge levels about your business.
The Opportunity
Hereâs the good news: most businesses havenât made these updates yet. Acting now puts you ahead of the curve rather than playing catch-up later.
Summerâs slower pace provides an opportunity to implement these changes without disrupting peak periods. The companies making these investments now will have advantages when activity picks up again!
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic
How To Think Like a HubSpot Product Expert: The Prevention Mindset
By Iman Khondker, Technical Project Manager, Hypha HubSpot Development
A few weeks ago, I shared how investigating your data like a detective builds the foundation for expert-level HubSpot usage. Today, letâs talk about what separates good users from great ones: thinking proactively instead of reactively.
Hereâs a scenario that plays out constantly: A customer buys your product, but forgets to complete the onboarding form. Your team follows up three days later, realizing the delay. The customer feels forgotten, your team feels scattered, and what should have been a seamless experience becomes an awkward recovery.
The difference between good and great HubSpot users? Great ones build systems that catch these gaps automatically.
Think of workflows as your digital safety netâa series of connected actions that handle the scenarios you know will happen, even when everyoneâs busy with other priorities.
Hereâs the workflow thinking that changes everything:
Trigger: Deal closes as won
Check: Has the associated contact submitted the onboarding form within three days?
Action: If not, create a task for the deal owner to reach out
The mindset shift is crucial: instead of relying on someone to remember, youâre building intelligence into your system.
This same approach works everywhere, such as lifecycle stages that change without meetings getting booked, quotes sent but not signed, calls that go unanswered. Each scenario becomes an opportunity to build a smarter process.
But hereâs what Iâve learned from working in hundreds of portals: automation without human oversight becomes its own problem.
Always pair your workflows with regular reviews. Use action logs to understand whatâs happening behind the scenes. Build in checkpoints where your team can course-correct if needed.
The encouraging reality: You donât need to automate everything at once. Pick one recurring gapâmaybe something that happened twice last monthâand build a simple workflow to catch it. Test it. Refine it. Then move to the next one.
Want the complete expert framework? The full guide includes all four systematic approaches, including the detective techniques for data cleanup and the specific troubleshooting method that gets you answers faster when things do go wrong.
Googleâs June update is complete and (as usual) results are mixed. Here at Hypha we havenât seen anyone impacted negatively, thankfully. Let us know what youâve seen with your rankings.
âWhat we saw. The initial rollout seemed to kick in within a few days after the update was announced, specifically on July 2, 2025. Like with all core updates, some sites saw huge declines in ranking visibility, some saw some big improvements and many saw no changes.â
Iâm a big fan of the guides Buffer puts together, and this one doesnât disappoint. It provides valuable facts and figures that can help guide a successful LinkedIn strategy.
âLinkedInâs own data shows that pages that post weekly get 5.6x more follower growth. But even for individual creators, frequency matters. Consistency signals relevance to the algorithm and your audience.â
Hypha Highlights
Most businesses using AI in HubSpot stop at basic chatbots, missing the platform's potential for sophisticated multi-agent systems that can dramatically improve lead scoring, attribution, and sales automation. This comprehensive guide outlines a strategic maturity framework progressing from foundational data cleanup and native Breeze AI tools to advanced multi-agent orchestration that coordinates specialized AI systems across your entire revenue engine. The article includes practical case studies, implementation roadmaps, and specific examples showing how companies achieve transformational improvements in lead qualification accuracy and sales cycle.
Our Senior Platform Specialist, Kevin Campbell, is back with some HubSpot Beta breakdowns!
Validate Phone Numbers via Workflows. Yes, the rumors are true! You can now automate phone number formatting/validation! HUGE win for any teams using Calling/SMS tools.
Updated Target Account UI. This update makes Target Accounts act more like the Leads object does for Contacts. This makes prospecting easy-peasy-lemon-squeezy for all those BDRs who need to track their outreach/efforts going after those target companies in their markets!
Line Item Reports. FINALLY! Teams can now report directly on the goods/services they sell! âHow many bananas did we sell?â âIdk let me make a bunch of Deal reports to find out.â âLet me make a line item report.â
Restore Property Changes For Bulk Changes. We all have regrets. That concert we didnât get tickets for. The party we didnât attend. That second piece of cake. The Contacts import we didnât vet well enough. Well, what if we could go back in time and change it? Welp, the future is now! Teams can now undo bulk property changes across records!
Redact Sensitive Data. Do you know any clients who store data that they donât necessarily want the rest of the team to see? I know I do. Now teams can choose to redact anything they want to keep behind closed doors! Cue âPrivate Eyesâ by Hall & Oates.
â To enable these betas, log into your HubSpot account, click your profile picture in the top right-hand corner, and navigate to âProduct Updates.â If you run into any trouble, just give your friends at Hypha a call!
AI in Action
News, updates and tools from the AI industry.
Our weekly check-in with the AI bigshots:
OpenAI has released ChatGPT Agent, a new AI tool that can control an entire computer to complete multi-step tasks on behalf of users. The tool combines capabilities from OpenAIâs existing Operator and Deep Research products, allowing it to perform complex activities like calendar management, research compilation, and online shopping through a âvirtual computerâ interface. The feature is rolling out to Pro, Plus, and Team users now, with Enterprise and Education access planned for later this summer.
Perplexity has released Comet, an AI-powered browser that integrates the companyâs search capabilities with automated task completion features. Available to Perplexity Max subscribers and early access users, Comet replaces traditional search results with AI-generated answers and includes an assistant that can perform actions like managing emails, accepting LinkedIn invitations, and making online purchases. The browser represents Perplexityâs direct challenge to Google Chromeâs AI integration efforts and broader search dominance.
Swedish AI coding startup Lovable has secured a $200 million Series A round led by Accel at a $1.8 billion valuation, achieving unicorn status just eight months after launch. The Stockholm-based company enables users to create websites and apps using natural language, (known as vibe coding) attracting over 2.3 million active users and 180,000 paying subscribers while reaching $75 million in annual recurring revenue. Lovable primarily serves non-technical users who create prototypes for later development with engineers, though the company aims to eventually support production-grade apps.
âAs a young woman, Judy rolled her wheelchair through the doors of the US Department of Health, Education, and Welfare in San Francisco as a leader of the Section 504 Sit-In, the longest takeover of a governmental building in US history. Working with a community of over 150 disabled activists and allies, Judy successfully pressured the Carter administration to implement protections for disabled peoplesâ rights, sparking a national movement and leading to the creation of the Americans with Disabilities Act. Candid, intimate, and irreverent, Judy Heumannâs memoir about resistance to exclusion invites readers to imagine and make real a world in which we all belong.â
How can we help you?
Case Study: CRM Troubleshooting
Sports betting platform Covers was mysteriously losing thousands of contacts from their HubSpot CRM, with vanishing email lists that didnât match their other data sources. Through detective work that included registering a test account, Hypha discovered a hidden workflow with flawed deletion logic that was systematically removing new contacts instead of inactive ones.
The investigation expanded from a one-month audit to a two-month engagement, ultimately recovering thousands of erroneously deleted contacts and preventing future data loss.
Is something similar happening in your CRM? Reach out to Hypha for a comprehensive audit to uncover hidden workflow issues before they cost you valuable contacts and revenue.
