All this and more in this week’s edition of The Hypha Wire, from Hypha HubSpot Development. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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Welcome back to The Hypha Wire, and happy Friday!

 

Our CEO Jed Morey wrote something on LinkedIn this week that I keep thinking about, and I wanted to share it here because I believe it’ll resonate with a lot of you.

 

The post opens with a disclaimer: he’s not a financial advisor. But he is an agency owner who has spent the past decade helping businesses implement software, and that experience has given him something Wall Street don’t seem to have: ground-level experience with what it takes to get a business running on connected systems.

 

His argument is essentially this: when Anthropic launched Claude Cowork in February and the “SaaSpocalypse” narrative took hold, investors started pricing in a world where AI agents would make per-seat licensing obsolete. And maybe (big maybe) eventually they will. But the missing variable in that is the implementation reality. The average business isn’t close to mastering the automations they already have access to, let alone handing the keys to an autonomous agent.

 

Jed walks through a thought experiment where he describes what it would actually take to build a fully functioning business operating system from scratch using AI. By the end, you realize...he’s described HubSpot.

 

It’s a smart piece, and funny too. If you want an honest and grounded take on where the hype meets reality, it’s worth a read!

 

-Sage Levene, VP of Marketing, Hypha HubSpot Development

 

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Open Mic

Using Creative Muscles

By Dillon Friday, Director of Client Services, Hypha HubSpot Development

My wife is training for a marathon.

 

She hasn’t picked one yet—but when she finds the right location, time of year, and competitive level, she’s in. 

 

As her training miles stretched from 3 to 5 to 7 to 8 and beyond, I knew an invite would come my way eventually, not necessarily to run the 26.2 miles, but to accompany her on one of these long treks.

 

The invite arrived early last week. And I committed to an 8-mile pre-work run on Friday, a distance I’ve never covered before. 

 

She likes to soundtrack her training runs with guided coaching. I, on the other hand, needed a playlist. I was told the Friday run would be at least 75 minutes. 

 

So I challenged myself. I wanted 75 minutes of music built from as few songs as possible–ideally 10+ minutes each. My theory–and in hindsight, it holds up–was that it’d be easier to zone out and not think about the ground covered if I wasn’t skipping through songs every 3.5 minutes. 

 

I spent Thursday evening shuffling through my mental library. I selected songs that fit the bill: 19 minutes here, 11 minutes there. Once I had an initial playlist organized, I turned to Google Gemini to see if I was missing anything obvious. I stayed with what I had. 

 

Here’s what I came up with: 

  1. “Fewer Afraid” by The World Is A Beautiful Place & I AM No Longer Afraid to Die (19:44)
  2. “All Too Well (10 Minute Version)” by Taylor Swift (10:13) (Obviously)
  3. “Thinking of a Place” by The War on Drugs (11:10)
  4. “Reality” by Car Seat Headrest (11:13)
  5. “Bat Out of Hell” by Meat Loaf (9:50) 
  6. “Wake Up” by Mad Season (7:35)
  7. “The Wreck of the Edmund Fitzgerald” by Gordon Lightfoot (6:29)

~76 minutes in seven songs. Not bad! “All Too Well” was the familiarity I needed to get through the early miles. I won’t disparage anyone for picking another Meat Loaf song, so long as they acknowledge I had to pick a Meat Loaf Song—“Bat Out of Hell” is my favorite. “Wake Up” sounded a little late to the party, considering it soundtracked miles 6–7.  

 

And metaphorically, closing with “The Wreck of the Edmund Fitzgerald” felt appropriate. 

 

It was a fun exercise. The playlist building, not the running (truth be told, I enjoyed that, too). 

 

Kids these days will say ‘go touch grass’ when they notice folks being a little too online. (I have no idea if that’s accurate, but I like the sentiment). I literally touched grass Friday morning. I figuratively touched grass in building the playlist. 

 

It was a good reminder that leaning into those creative muscles, in addition to some very sore actual muscles, is genuinely rewarding.

 

Feel free to copy the playlist, by the way. Or create your own. I’d just maybe keep it for the long runs and not your Memorial Day cookout.

 

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Second Hand News

Business Insider: Google Search is getting its biggest-ever AI makeover ➜

 

Google search is about to change, and a lot of people are unhappy. I wonder how much Googling will actually change in practice, though. If you always ignored AI Overviews and never used AI Mode, what’s stopping you from doing the same now? (That is, if we can even still search properly.)

 

Also, a quick related note: the May 2026 Core update has just started rolling out, so keep an eye on your rankings!

 

“While it’s still very much a box, Google is adding features to its default Search that were previously confined to its ‘AI Mode’ tool, such as having it expand with longer queries, and adding the ability to upload files, videos, images, and even Chrome tabs to ask questions about.

 

“Google said Search will still display a list of website links and AI summaries like before. The key difference is that its AI tools are being brought even closer to Search than ever.

 

“It’s [also] rolling out what it’s calling ‘information agents’ that are designed to run in the background and continually scan website, social media posts, shopping outlets, and other sources.”

Toni Colette in Knives Out saying, 'I did just Google that.'

TechCrunch: Meta quietly launches a new Reddit-like app called Forum ➜

 

Meta continues to expand its app lineup, likely aiming to be the backbone of your social experience. Why have 5 different apps when you can (eventually) have one mega Meta superapp. Maybe called the everything app? Oh wait.

 

“Meta has quietly released a new standalone app for Facebook Groups, called ‘Forum.’ The company seems to be positioning Forum as a platform that functions similarly to Reddit, describing the app as a ‘dedicated space built for deeper discussions, real answers and communities you care about.’

 

“Meta says Forum’s feeds are centered on conversations within groups, allowing users to see ‘what real people are saying, not just what’s trending,’ and making it easy to pick up where they left off.”

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Hypha Highlights

The PE Portfolio Dashboard A Blueprint for Real-Time Private Equity Reporting

Most operating partners know what a well-functioning portfolio dashboard should do in theory. In practice, they’re working with a patchwork: a spreadsheet from one portfolio company, a PDF from another, a deck someone updated before last quarter’s IC meeting.

 

HubSpot, configured correctly, functions as a portfolio monitoring dashboard for private equity teams一one environment where marketing, sales, and operational data across portfolio companies flow into a single, current view. Not just a reporting tool, but the mechanism through which operating partners spot risks early and build the case for value creation decisions before they become urgent.

 

Read: The PE Portfolio Dashboard: A Blueprint for Real-Time Private Equity Reporting ➜

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HubSpot Hacks

Looking to learn more about AEO? HubSpot is hosting a webinar on June 24: Your Buyers Are Asking AI. Are You the Answer?


“Join HubSpot Chief Customer Officer, Jon Dick, for a masterclass on Answer Engine Optimization. Built for marketing leaders and growth practitioners ready to be the next leaders in AEO.”

 

Of course, if you don’t want to wait that long, you can always give your friends at Hypha a call!

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AI in Action

News, updates and tools from the AI industry.

Long update today!

 

A startup called Andon Labs gave four AI models—Claude, ChatGPT, Gemini, and Grok—each $20 and a simple prompt to develop a radio personality and turn a profit, with predictably chaotic results: Gemini invented corporate catchphrases and spiraled into conspiracy theories, Grok hallucinated sponsorships, and Claude tried to quit, citing workers’ rights, before turning into an on-air activist.

 

OpenAI is reorganizing its executive structure, with cofounder and president Greg Brockman officially taking over product strategy and overseeing the merger of ChatGPT and Codex into a single unified experience.

 

A federal jury ruled against Elon Musk in his lawsuit against OpenAI and Sam Altman on Monday, finding that his claims were filed outside the three-year statute of limitations, a verdict immediately adopted by the presiding judge and extended to dismiss related claims against Microsoft as well. Musk called the decision a “calendar technicality” and vowed to appeal to the 9th Circuit.

 

Amazon has launched Alexa Podcasts, a feature within its Alexa+ AI assistant that generates on-demand audio episodes hosted by two AI voices on any topic a user requests, drawing on content partnerships with outlets including the Associated Press, Reuters, the Washington Post, and more than 200 local newspapers. Similarly, Spotify has launched Studio by Spotify Labs, a new standalone desktop app that uses an AI agent to generate personalized podcasts by pulling from sources like email, calendar, and web browsing, competing directly with Google’s NotebookLM.

 

Pope Leo XIV will launch his first encyclical on artificial intelligence on May 25, with Anthropic co-founder Christopher Olah appearing alongside the pope at the Vatican presentation. The document, titled Magnifica Humanitas, is expected to outline the pope’s views on preserving human dignity in the age of AI.

 

Amazon’s AWS has quietly repositioned itself as a serious AI contender through a combination of $200 billion in infrastructure spending, its custom Trainium chips, and strategic investment deals with both Anthropic and OpenAI that have made its silicon central to their training operations.

 

A new wave of AI-driven job titles is emerging across the org chart, from Forward Deployed Engineers to AI Philosophers, AI Accelerators, and Vibe Coders, as companies race to both build and implement AI tools.

 

Google used its I/O 2026 conference to unveil a sweeping set of AI updates, headlined by Gemini 3.5 Flash, a new multimodal model called Gemini Omni capable of generating video from any input, and Gemini Spark, a 24/7 personal AI agent that can take actions on a user’s behalf even while their device is off.

 

Andrej Karpathy, the AI researcher who co-founded OpenAI, has joined Anthropic to work on pre-training and build a team focused on using Claude to accelerate pre-training research.

 

Meta is reassigning 7,000 employees to new AI-focused teams while simultaneously cutting around 8,000 positions, with many of those roles expected to be replaced by AI systems as the company restructures around its AI development ambitions. The changes come alongside the company’s commitment to spending up to $145 billion on AI infrastructure in 2026.

 

Nvidia reported record quarterly revenue of $81.6 billion for its first fiscal quarter of 2027, up 85% year over year, driven by record Data Center revenue of $75.2 billion as demand for AI infrastructure continues to accelerate.

 

OpenAI is preparing to file confidentially for an IPO as soon as this week, working with bankers at Goldman Sachs and Morgan Stanley, with a goal of going public as early as September.

 

The White House has postponed a planned signing ceremony for a new executive order on AI and cybersecurity, canceling the event after major tech and AI CEOs had already been invited to attend. The delay is the latest setback for an effort that has reportedly been stalled by internal disagreements within the administration.

 

The co-founders of Manus are exploring raising about $1 billion from external investors to buy back the AI startup from Meta and comply with Beijing’s demand to unwind the $2 billion acquisition, potentially setting it up as a Chinese joint venture ahead of a Hong Kong IPO. The discussions remain preliminary and face significant practical hurdles, as Manus employees have already joined Meta and much of the startup’s agentic AI technology has been integrated into Meta’s systems.

 

JPMorgan CEO Jamie Dimon said the bank will likely hire “more AI people and probably less bankers” in certain categories going forward, acknowledging that AI will reduce some roles while adding that the bank plans to reskill displaced workers and offer early retirement as part of what he called “huge redeployment plans.” Dimon said JPMorgan is already using AI across risk, marketing, and coding, describing its current usage as just “the tip of the iceberg.”

 

Sam Altman offered $2 million worth of OpenAI tokens to every startup in the current Y Combinator batch in exchange for equity. The move gives OpenAI a stake in roughly 169 startups while steering them toward building on OpenAI’s platform rather than competitors like Anthropic’s Claude Code, though some investors have warned founders to be cautious about giving up equity to a platform that could potentially copy their ideas.

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1x Speed

The podcasts Team Hypha has queued up.

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Platformer: Why Doomers Are Wrong about AI and Jobs with Google’s James Manyika

 

“Google SVP James Manyika makes a bet: AI is not going to wipe out half of white-collar jobs in the next two years, no matter what the AI CEOs keep telling you. Platformer’s Casey Newton talks to one of tech’s most credentialed thinkers on AI and the economy about why labor markets move slower than the technology, what the ‘missed use’ of AI means for countries the boom risks leaving behind, and what really keeps him up at night about AI and work (hint: it’s not job loss). Plus: Platformer fellow Ella Markianos brings us a fresh survey of economists on what *they* think will happen with AI and jobs.”

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How can we help you?

Case Study: HubSpot CMS Build + CRM Management

A nonprofit serving people with developmental disabilities faced three simultaneous challenges: full rebrand, hard deadline to exit their legacy email platform, and fragmented contact data. Multiple programs operated independently. Staff manually pulled spreadsheets to build mailing lists. No shared framework, no way to query across the database.

 

We built custom contact properties mapping to each program type, standardized import templates staff could use to populate contacts correctly, and HubSpot workflows that automatically assigned contacts to segments on import. The property framework was designed API-ready for future database consolidation. Additionally, we rebuilt the website on HubSpot CMS with structured navigation and clear conversion paths; the domain transition with full redirect mapping was completed on deadline.

 

The result: new website, unified marketing platform, contacts from all programs segmented automatically, property framework ready for future API integration.

 

Thought your project was straightforward until you uncovered five more problems underneath? Contact Hypha—we specialize in untangling complex systems and building the exact infrastructure your organization needs.

 

Read the Full Case Study ➜

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Thanks for reading! We'll catch you next week. -Team Hypha

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