All this and more in this weekâs edition of The Hypha Wire, from Hypha HubSpot Development.
Happy Friday! Welcome back to The Hypha Wire.
You might notice this edition of the newsletter continues our focus on all things HubSpotâand for good reason. The platformâs continued growth and evolution represent stability and innovation in an otherwise uncertain market landscape.
As our CEO, Jed Morey, points out in this weekâs âOpen Mic,â organizations navigating potential economic headwinds must âset a North Star goal no more than one year out and work backwards in quarterly sprints.â Such measured, strategic planning pairs perfectly with HubSpotâs comprehensive capabilities.
With HubSpot as your operational foundation, you can establish clear metrics that align with your North Star, such as revenue targets, lead generation milestones, or efficiency gains. The platformâs robust reporting tools then allow you to track progress through each quarterly sprint, making adjustments as needed.
This is where our team at Hypha provides particular value. As a Diamond Partner agency, weâve developed specialized expertise in configuring HubSpot to support your specific business goals.
Whether you need to streamline operations through new integrations, build a more effective website, or develop content that resonates with your audience, we help translate your North Star objectives into practical HubSpot implementations.
Many of our clients are using this period to reassess their technology stack and processes. Rather than making dramatic cuts or risky investments, theyâre focusing on optimizationâensuring their HubSpot instance is properly configured to eliminate inefficiencies and provide clear visibility into performance.
After all, as Jed reminds us about navigating uncertain times: âYou gotta know when to hold âem.â Having clear goals, the right systems to track your progress, and an experienced partner to guide your HubSpot strategy makes that decision much easier.
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic
Building Resilience
By Jed Morey, CEO, Hypha HubSpot Development
With each passing day, we appear to be inching closer to a technical recession, if weâre not already in one, as some suggest. The thoughts Iâm sharing are familiar, as this would be the fifth recession of my working adult life.
I came into the business world on the heels of the Gulf War Recession, was in the radio and events business during the dot-com bubble recession and the publishing/agency world during both the Great Recession and COVID recession. Each one had different characteristics, but there were throughlines as wellâthe most significant one is, âthis too shall pass.â
Too often, I see colleagues and clients swing too far in any direction. They either slash and burn or double down. The former may pay dividends during the worst period of a recession, but it leaves a company ill-prepared to compete on the other side. The latter tends to lead to heartache.
Finding the balance between long-term and short-term planning is critical to managing a tight credit market and uncertainty. Step one is not to panic. Many of the firms that thrived in a low-interest, easy money era have already been forced to streamline in the higher interest rate and inflationary environment of the past few years. Thatâs not to say things wonât get pretty tight for the balance of the year. They will. What Iâm suggesting is that fat has been trimmed and further cuts could dig into the bone.
Instead of slashing and burning, try reverse engineering. Set a North Star goal no more than one year out and work backwards in quarterly sprints. Leadershipâs responsibility is to set the goal, but itâs important to empower internal working groups to develop the quarterly sprint plans to attain them. The big takeaway is that itâs neither time to fold âem nor go all in. You gotta know when to hold âem.
OpenAI just dropped o3 and o4-mini, their newest AI models that supposedly think longer before responding and can actually use all the tools in ChatGPTâs arsenal. Theyâre essentially bragging that these models are smart enough that they can reason their way through complex problems.
âToday, weâre releasing OpenAI o3 and o4-mini, the latest in our o-series of models trained to think for longer before responding. These are the smartest models weâve released to date, representing a step change in ChatGPTâs capabilities for everyone from curious users to advanced researchers. For the first time, our reasoning models can agentically use and combine every tool within ChatGPTâthis includes searching the web, analyzing uploaded files and other data with Python, reasoning deeply about visual inputs, and even generating images. Critically, these models are trained to reason about when and how to use tools to produce detailed and thoughtful answers in the right output formats, typically in under a minute, to solve more complex problems.â
A federal judge this week ruled that Google has an illegal monopoly in two online ad tech markets, paving the way for antitrust prosecutors to potentially carve up its ad business. Google claims it âwon half the caseâ and plans to appeal the other half, presumably while its executives nervously eye their ad tech empire that generated a significant amount of the companyâs revenue last year.
âGoogle illegally dominates two markets for online advertising technology, a judge ruled on Thursday, dealing another blow to the tech giant and paving the way for U.S. antitrust prosecutors to seek a breakup of its ad products.
âU.S. District Judge Leonie Brinkema in Alexandria, Virginia, found Google liable for âwillfully acquiring and maintaining monopoly powerâ in markets for publisher ad servers and the market for ad exchanges which sit between buyers and sellers.â
Hypha Highlights
Your HubSpot website represents a significant investmentâbut is it delivering the lead generation results you expect?
Most organizations capture only a fraction of their siteâs potential, leaving valuable opportunities untapped and revenue on the table.
The difference between average and exceptional performance often comes down to one thing: a data-driven approach that makes your existing website work harderâwithout increasing traffic or marketing spend.
Our Senior Platform Specialist, Kevin Campbell, is back with some HubSpot Beta breakdowns!
HubSpot Meetings Note Taker. Sorry Otter, thereâs a new note-taker in town! HubSpot is now getting into the note taker game, and the best part is, itâs already available for teams who use the stock Meetings tool!
Global Navigation Update. HubSpot is shaking things up AGAIN! Now that workspaces are all the rage, HubSpot is doubling down by grouping Sales and Marketing tools, rather than what TYPE of tool they are.
Updated Deal Sidebar. If youâve looked at the Customer Service workspace before, some of this MIGHT look familiar! With this new sidebar, teams can quickly see what Deals are open, being worked, and closing.
Assign Agents to Email Channel. Now, teams can assign different Customer Agents to different email channels! Do you treat a Sales lead differently than a service lead? Of course you do! Now teams can get their customers to the right agent with ease.
Leads Saved Views. Much like Views in the Contacts index page, teams can now create Saved Views for the Leads workspace! Not super groundbreaking, but this will be helpful.
â To enable these betas, log into your HubSpot account, click your profile picture in the top right-hand corner, and navigate to âProduct Updates.â If you run into any trouble, just give your friends at Hypha a call!
AI in Action
News, updates and tools from the AI industry.
HubSpot has agreed to acquire Dashworks, an AI-powered workplace search assistant, to advance its vision of providing every go-to-market team member with an AI assistant. This acquisition will strengthen HubSpotâs Breeze Copilot by adding advanced search capabilities that connect to data beyond the CRM.
The integration will allow teams to use natural language queries to instantly access information scattered across various platforms. Breeze will research business context within and outside of HubSpot, leveraging its ecosystem of over 1,800 app integrations.
Dashworksâ co-founders and team will join HubSpotâs AI product group to enhance search capabilities across Breeze, making powerful AI technology accessible to businesses of all sizes and significantly reducing information retrieval time.
Dharmesh Shah, Co-Founder and CTO of HubSpot has launched a new LinkedIn newsletter, covering âPractical Ideas On Startups, Scaleups and Strategy (and of course, A.I.).â Head over to LI and subscribe!
How can we help you?
Industry: Manufacturing
Nearly 30 percent of manufacturing marketers characterize their strategies as âoutdated.â
HubSpotâs industry-leading platform helps manufacturers reduce marketing costs and meet and engage customers directly where they areâincreasingly online.
A powerhouse CRM improves lead nurturing, streamlines data collection, and helps you fully leverage highly personalized, automated B2B marketing campaigns that speak directly to the needs and pain points of your target customers.
Paired with an intuitive, easy-to-use CMS, any manufacturing company can become a publisher, developing content strategically aligned with your broader marketing and sales objectives.
