All this and more in this weekâs edition of The Hypha Wire, from Hypha HubSpot Development.
Welcome back to The Hypha Wire!
Do you remember when marketing meant interrupting potential customers with advertisements they didnât ask for? Then came the revolutionary concept of inbound marketingâa methodology that transformed how businesses connect with their audience.
What was once groundbreaking has become foundational. Creating valuable content that answers questions, solves problems, and establishes authority isnât just a tactic anymoreâitâs the backbone of digital strategy.
While SEO algorithms continuously evolve and search engines refine their approach, the core principles remain steadfast: deliver genuine value, address audience needs, and build meaningful relationships. Todayâs content engineers still craft blogs, white papers, and landing pages with the same fundamental goalâto engage prospects and convert them into loyal advocates.
The tools change, but the mission doesnât. From traditional search rankings to AI-powered responses, effective content still requires quality research, compelling storytelling, and strategic positioning to maximize reach and inspire action.
In the time of constant digital evolution, the principles that sparked the content revolution continue to drive results. Thereâs never a bad time to remember that!
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic
Our Secret AI Weapon? Itâs Our People!
By Phil Stott, Head of Client Success, Hypha HubSpot Development
Here at Hypha, weâve discovered something interesting about successful AI adoptionâitâs less about the tools and more about the people using them.
When implementing AI across our organization, we took a different approach. Rather than mandating specific tools or creating rigid processes, we empowered our team members to explore AI solutions that made sense for their specific roles and challenges.
The results have been eye-opening. Our content team now leverages AI to become better strategists. Web developers use tools like Claude and ChatGPT to troubleshoot complex issues. Even team members without technical backgrounds have discovered ways to create compelling visualizations for clients.
This organic approach proved so effective that we formalized it through our âAI Vanguardââa cross-functional team that meets daily to share discoveries and collaborate on solutions. Anyone at Hypha can bring challenges to this group and tap into their collective expertise.
Our experience aligns perfectly with McKinsey & Companyâs recent report on workplace AI adoption, which found that employees embrace AI tools at 3x the rate their leaders realize. This âhidden adoptionâ is happening because people naturally gravitate toward tools that make their work more efficient and effectiveâthey donât need to be forced.
This employee-led approach is the key to successful AI implementation. When you trust your teamâs judgment and provide the space for exploration, theyâll naturally discover and implement the AI applications that deliver real value for your businessâoften in ways leadership would never have imagined.
Want to learn more about our people-centered approach to AI implementation? Weâd love to chat!
Googleâs March 2025 core update has finished rolling out. It doesnât appear to have been a major update, though some sites were affected.
âThe initial rollout seemed to kick in within a few days after the update was announced. Some sites saw big swings, both up and down. But this update did not seem as widespread as some previous core updates, where it had a wider impact on a more diverse set of sites. That is not to say this update was not significant for those impactedâit 100% was impactful for those sites.â
As the EAA deadline looms (June 28, 2025), businesses will inevitably scramble to make their websites compliant. When pressed for time, accessibility widgets can seem like the ultimate answer for success. This piece is a great reminder why widgets do not solve all problems, and can actually make your website less accessible.
âA significant issue with widgets is that they tend to operate as overlays â they function as layers on top of the original website content rather than making structural improvements to the code. This layering can interfere with existing site functionality, causing problems with navigation, interactive features, or screen readers, which many users with disabilities rely on. â
Hypha Highlights
Web developers regularly face the challenge of efficiently implementing creative front-end solutions within complex CMS ecosystems. CodePen offers a rich playground for experimentation, but the true value emerges when these experiments become functional components of your marketing technology stack.
Many businesses struggle to bridge the gap between creative front-end experiments and production-ready HubSpot implementations. This disconnect often results in duplicated effort, inconsistent user experiences, and missed opportunities to leverage innovative solutions.
In this comprehensive guide, weâll walk through the process of transforming CodePen projects into robust, scalable HubSpot modulesâa skill that can significantly enhance your websiteâs functionality while saving valuable development time.
Hypha HubSpot Development is a true extension of our team. They are professional, dependable and most importantly awesome to work with. Our entire experience with them has been nothing short of even our best expectations. They are incredibly knowledgeable and passionate about their industry. Our account team is an absolute pleasure to work with and we are thankful to have them! -Filingeri, R.
Industry: Cybersecurity
Services provided: Website Design, CRM Implementation, Content Creation, Website Development
In this interview, Yamini and host Harry Stebbings discuss taking over the CEO role from founders, the distinction between wartime and peacetime CEOship, strategies for scaling into enterprise, how HubSpot competes against Salesforce, and where value accrues in a world of AI.
AI in Action
News, updates and tools from the AI industry.
Seen an excess of Studio Ghibli-style art lately?
The launch of ChatGPTâs 4o Image Generation functionality has put next level image generation in the hands of artists and non artists alike. From OpenAI:
âGPTâ4o image generation excels at accurately rendering text, precisely following prompts, and leveraging 4oâs inherent knowledge base and chat contextâincluding transforming uploaded images or using them as visual inspiration. These capabilities make it easier to create exactly the image you envision, helping you communicate more effectively through visuals and advancing image generation into a practical tool with precision and power.â
Users in turn have been Ghibli-ifying themselves using the tool. While the output is impressive, it raises many questions about copyrights and licensing. From AP:
âJosh Weigensberg, a partner at the law firm Pryor Cashman, said that one question the Ghibli-style AI art raises is whether the AI model was trained on Miyazaki or Studio Ghibliâs work. That in turn raises the question of, âWell, do they have a license or permission to do that training or not?â he said.
âOpenAI didnât respond to a question Thursday about whether it had a license.â
Personally, the trend makes me a little sad. While Iâm not solely opposed to AI art, thereâs something about boiling down hard hours of animation to seconds of reproduction that doesnât feel right.
A new release Iâm eager to read. These are lessons we can learn and apply to both our personal and professional lives.
âIn Your Brain on Altruism, health and science journalist Nicole Karlis delves into the science behind generosity and the benefits of fostering a culture of care for our health. She explores cutting-edge research on the sociology and psychology of altruism, revealing how acts of kindness during crisesâsuch as COVID-19, natural disasters, and warsâinspire people to set aside differences and help one another.â
How can we help you?
Industry: Software Migrations + Integrations
As the leading youth soccer facility in California, COPA faced the intricate task of efficiently managing memberships, skill assessments, youth camps, and various events. Its prior system proved challenging for the team, often being described as frustrating, insufficient, and cumbersome. Additionally, the absence of historical data reporting hindered COPA from making informed decisions based on crucial customer information. Hyphaâs goal was to revamp and streamline COPAâs system to overcome these obstacles and optimize its operational efficiency.
Hyphaâs Solution
Marketing Hub Implementation
Sales Hub Implementation
Service Hub Implementation
API Integration
eCommerce
Tech Stack
Marketing Hub
Sales Hub
Service Hub
Operations Hub
Through a collaboration with Hypha, COPAâs team seamlessly transitioned and synchronized its data with HubSpot. Achieving this required Hyphaâs product team to design a tailored integration using API, enabling a fluid exchange of data between the two platforms. This negated the necessity for COPAâs team to rely on its outdated system for member interactions.
