All this and more in this week’s edition of The Hypha Wire, from Hypha HubSpot Development.
Happy Friday—and Happy Valentine’s Day!
There’s a lot of discourse about Valentine’s. Is it important, or just another holiday created for commercial purposes. The answer is...probably both, but if it makes people happy, who really cares.
The interesting thing to me is the transformation Valentine’s marketing has undergone. While couples still dominate imagery, brands recognize that love comes in many forms. Think of the rise of Galentine’s Day (or the less popular Palentine’s Day).
Our understanding of holidays is ever-evolving. Celebrations are breaking free from traditional molds, embracing not only unconventional relationships and nuclear families but also chosen families and the celebration of self-worth.
For marketers, this means rethinking traditional Valentine’s campaigns. Consider messaging that celebrates all meaningful relationships and imagery that shows diverse representations of love. And these are lessons we should carry through to our messaging year-round.
The truth is, people aren’t mass-produced from a template—so why should our marketing be? Every person brings their own unique story, relationships, and way of celebrating to the table.
When we embrace this diversity in our marketing, we’re not just being inclusive for inclusion’s sake. We’re reflecting the beautiful reality of human connections in all their forms. Smart marketing isn’t about fitting people into boxes; it’s about creating spaces where everyone can see themselves and their loved ones represented. After all, love—in all its variations—is what makes us human.
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Last Week’s Poll Results: Why will you be tuning into the big game?
Football: 50%, Commercials: 40%, The Snacks: 10%
Open Mic
Go Birds: Lessons from the Eagles’ Practice Field to the Agency Floor
By Dillon Friday, Director of Client Services, Hypha HubSpot Development
In the halcyon days of 2019, our then-Morey Creative Studios team published a video series addressing common inbound marketing questions. The Philadelphia employees (myself included) put a regional stamp on our episodes in the face of our oppressive New York overlords. We closed every segment with ‘Go Birds,’ a reference to the Philadelphia Eagles but also a Philadelphiaism analogous to the Italian ‘Ciao.’ It’s a greeting. It’s a conversation closer. It’s a reassurance that everything’s going to be alright.
It’s very silly. Sports fandom in general is very silly (just ask the Mets, Jets, and Giants fans in our remote office), although one could argue it’s the most serious of the silly things. After all, I’m not the only one who dedicates an inordinate amount of my time to all of this silliness. My Philadelphia fandom dictates my mood more than I care to admit, good and bad.
Well, my mood has been good this week. In case you haven’t read, the Eagles won the Super Bowl. They started the season in Brazil in September, lifted the Lombardi Trophy in New Orleans last Sunday, and celebrate on Broad Street today. What a ride.
Having spent so much time following the team over seven months, I find it almost necessary to identify lessons I can apply to my career. The one that sticks with me involves the Birds’ sheer amount of talent. It’s not just how it comes together so complimentary on Sundays. It’s thinking about what it must look like when they practice.
The best team they played all year was not the Kansas City Chiefs. It was themselves, every day. How could they not improve from week to week, month to month?
That’s something we can lean into as an agency. If the projects and weekly meetings are games where everyone contributes based on their department and skillset, then the internal discussions, slack conversations, and impromptu dialogues serve as our training ground.
The more we lean into improving ourselves internally, the better our results will be.
Another new social platform is coming, but this time with an interesting twist. BuzzFeed is looking to go against the barrage of AI content crowding our apps by creating a human-curated alternative. It will be interesting to see how it develops. Founder Jonah Peretti says of the upcoming app:
“We do the doomscrolling for you, so you can follow the biggest trends, find the hidden gems, and be in the loop without wasting your time and risking your mental health. We will also counter the anger and fear with a sense of humor, laughing at the buffoonery and ridiculousness of the most powerful people.”
Speaking of social media platforms, TikTok is finally back in the app store in the United States. Hopefully the individuals who sold phones with TikTok pre-downloaded feel a little silly now.
“The app had been unavailable on the app stores since last month to comply with a law requiring it to be banned in the US unless its owner, ByteDance, divested from it.”
Hypha Highlights
If your HubSpot site is just “working,” it might actually be working against you.
With increased competition across platforms, a functional site isn’t enough—optimization is the key to converting visitors into leads.
The technical evidence is clear: unoptimized HubSpot implementations consistently underperform their potential, and the data tells a compelling story about the cost of complacency.
Working with Hypha HubSpot Development has been a game-changer for optimizing our email marketing strategy. Kevin and Iman were incredible — knowledgeable, responsive, and genuinely invested in helping us get the most out of HubSpot. If you’re looking for expert HubSpot support, I highly recommend Hypha! -Walczak, D.
Industry: Software
Services provided: Email Marketing
HubSpot Hacks
Every now and again I like to remind that HubSpot has an amazing library of resources, courses, and certifications in HubSpot Academy.
If you have a few free hours throughout the week and are looking to skill up, it’s a great place to start.
“The report describes Anthropic’s upcoming model as a ‘hybrid’ that can switch between ‘deep reasoning’ and fast responses. The company will reportedly introduce a ‘sliding scale’ alongside the model to allow developers to control costs, as the deep reasoning capabilities consume more computing.
“Anthropic’s model, which could arrive within weeks, outperforms OpenAI’s o3-mini-high ‘reasoning’ modelon some programming tasks, according to the report. The model is also said to excel at analyzing large codebases and other business-related benchmarks.”
“The Young Crusaders is the first book dedicated to telling the story of the hundreds of thousands of children and teenagers who engaged in sit-ins, school strikes, boycotts, marches, and demonstrations in which Dr. Martin Luther King Jr. and other national civil rights leaders played little or no part.”
How can we help you?
Industry: Healthcare
The healthcare sector has never been more competitive, or more complex than it is today.
Patients are savvier than ever before, more likely to comparison shop for care providers, and have high expectations around every aspect of the patient experience.
At the same time, providers are busier than ever, presenting major challenges for marketers seeking to get and hold their attention.
Whether you’re seeking to optimize your healthcare facility’s workflows and tech stack–all while remaining HIPAA compliant–or looking to reach HCPs with the right message at the right time, Hypha is here to help.
Connect with us today to learn more about how we can help you:
Get found by patients who need your services
Streamline your facility’s processes, from appointments and reminders to contact management
Target healthcare providers with relevant, compelling offers
