All this and more in this weekâs edition of The Hypha Wire, from Hypha HubSpot Development.
Happy Friday, and welcome back to The Hypha Wire!
A quick programming note: We wonât have an edition next week as Hypha will be closed Thursday and Friday in celebration of the holiday.
Speaking of the holidays, weâre officially in the end-of-year stretch. I canât believe itâs here already (something Iâm sure I wrote last year and the year before). As such, I felt it was a good time to relay some best practices around holiday protocols. Weâre all eager to enjoy the holiday time with our loved ones, but it doesnât mean that anything has to fall through the cracks along the way!
Firstly, make everyone aware of your PTO schedule. Whether itâs on a shared calendar, posted in Slack (or Teams, etc.), or set as your status in anticipation of absence, ensure your team is on the same page about who will be out and when.
The same rule applies to client notifications. Make them aware ahead of time when youâll be unavailable, as well as when the company is closed. Provide a backup contact who will be available on days youâre out but the company is open. If youâre in charge of comms, consider sending a company email to all active clients and partners listing closure dates.
Donât forget about those out of office messages! Even with reminders, people may forget exactly when youâre on PTO, so make sure you have something set up in your email client so your contacts know youâre not ghosting them. Additionally, you can set your Slack status when youâre actually gone (as opposed to the previously mentioned status, which serves as a heads-up).
Check your project management software and review deadlines. This is, of course, a general best practice, but keep a close eye on it during holiday crunch time to make sure any deliverables are, well, delivered.
My last tipâand one I always include in writeups like thisâenjoy yourself. Youâve earned the time away. Relax, unplug, spend time with friends and family (or by yourself, nothing wrong with solo restoration) and have a good time. The work will be there when you get back!
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic
Your âClosed Wonâ Data Might Be Costing You Revenue
By Sara Gilstrap, Director of Sales, Hypha HubSpot Development
In sales, âClosed Wonâ feels like the big moment. The confetti. The finish line. But for the business and for the client, itâs closer to the midpoint of the story.
This is where things often start to unravel: discovery notes scattered across inboxes, meeting recordings that never get revisited, and stakeholders who were critical during sales suddenly disappearing from the documentation. Then the Account Manager steps in and has to ask the question that makes every client cringe: âSoâŠwhat exactly are we doing for you?â
The client already told us. The problem is that the information wasnât captured in a way the rest of the team could actually use. This isnât just a frustration issue; it can also be a revenue issue. A messy handoff can quietly create churn risk before onboarding even begins. And in a services business built on relationships and trust, that risk compounds quickly. The good news: improving this isnât complicated.
It starts with data hygiene that actually supports delivery:
Every meeting transcript is attached to the deal and company record
Pain points and desired outcomes are located in structured fields, not free-form notes
Decision-makers are mapped clearly
Proposals and documents are linked where everyone can find them
Do this well, and your handoff sounds like: âWe understand what success looks like for you. Letâs build it together.â
Do it poorly and it sounds like: âLike youâre meeting the client for the very first timeâŠagain.â
This is also where AI can either be immensely helpful or make things worse. With clean, centralized data, AI can identify risks early, suggest next steps, and help teams stay proactive rather than reactive. But if the data is incomplete or inconsistent, AI wonât save you. It will simply accelerate the confusion.
So hereâs the question to ask yourself: If someone new joined your sales or customer success team tomorrow and opened a deal in HubSpot, would they instantly understand what was promised, to whom, and why?
If not, you are running the risk of creating a lackluster customer experience. When we get alignment right, we donât just reduce churn, we build relationships that last.
A nice $1.9b acquisition on the books for Adobe! The takes Iâve seen have been varied, from âmaybe this will breathe new life into Semrush,â to, âthis is the end of SEO.â Whatever the case may be, I think itâs an interesting move and Iâm excited to see what they do with the platform.
âWith products like AEM, Adobe Analytics and the newly introduced Adobe Brand Concierge, Adobe is solving major pain points for brands embracing agentic AI. Together, Adobe and Semrush will deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search and the wider web.â
The FTC sued Meta five years ago upon its acquisition of Instagram and WhatsApp as part of a âbuy or buryâ strategy to kill its competitors. The ruling has been released, Meta has not been deemed a monopoly. While it would be hard to argue that they donât have a huge market share of social media, I do find the reasoning behind the ruling pretty interesting.
ââThe landscape that existed only five years ago when the Federal Trade Commission brought this antitrust suit has changed markedly. While it once might have made sense to partition apps into separate markets of social networking and social media, that wall has since broken down.â
âHe noted that two court opinions on motions to dismiss âdid not even mention the word âTikTokâ. Today, that app holds center stage as Metaâs fiercest rival.ââ
Hypha Highlights
Most teams discover something surprising after their HubSpot go-live: reaching âActivatedâ status isnât the finish line. Itâs the starting point.
The industry often sells the vision of a perfectly configured CRM humming along effortlessly once implementation ends. Your team flips the switch, adoption happens overnight, and deals move faster. Itâs a nice storyâbut the real world rarely works that way.
Your CRM evolves. Your business evolves. HubSpot evolves. And without ongoing support, small issues compound into technical debt that slows down everything from reporting to revenue operations.
We explore why post-implementation support isnât optionalâand how a subscription model helps you capture the ROI you expected when you bought HubSpot.
Are you a developer using HubSpot? Then I have just the podcast for you: Developers After Dark.
âDevelopers After Dark is a conversation, hosted by Nick Laporte, that tells a developerâs story. It aims to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developerâs channel or wherever you get your podcasts.â
AI in Action
News, updates and tools from the AI industry.
A lot happening out there this week.
Google released Gemini 3, purportedly its most intelligent AI model yet that tops the LMArena leaderboard and demonstrates PhD-level reasoning, and a new agentic development platform called Google Antigravity. The company also launched Nano Banana Pro, an upgraded image generator built on Gemini 3 that can create 2K and 4K images with better text rendering, web search capabilities, and controls over camera angles and lighting.
TikTok is adding a new control that lets users decide how much AI-generated content they want to see in their For You feed. The platform is also testing âinvisible watermarkingâ technology thatâs harder to remove when videos are re-uploaded elsewhere, and launching a $2 million AI literacy fund to help educate users about AI safety.
Nvidia posted strong third-quarter results that exceeded Wall Street expectations with sales growing 62% to $57 billion and profits up 65% to $31.9 billion, easing concerns about an AI bubble. The chipmakerâs stock jumped 3.4% in after-hours trading and lifted other tech stocks along with it, though bubble concerns persist around circular funding deals.
Trump is considering an executive order that would create an âAI Litigation Task Forceâ to sue states with AI regulations deemed to obstruct industry growth, targeting such laws as Californiaâs AI safety requirements and Coloradoâs algorithmic discrimination protections as part of his push for federal control over AI regulation. Meanwhile, Europe is scaling back its landmark tech regulations under pressure from Big Tech and the U.S. government, proposing changes to simplify GDPR cookie pop-ups, extend grace periods for AI Act compliance, and make it easier for companies to use personal data to train AI modelsâmarking a significant shift after years of setting the global standard for tough tech regulation.
Jeff Bezos is returning to hands-on work for the first time since leaving Amazon in 2021, reportedly co-leading a new AI startup called Project Prometheus that raised $6.2 billion and aims to build AI products for engineering and manufacturing across industries like computers, aerospace, and automobiles.
Yann LeCun, Metaâs chief AI scientist, is leaving to start a new AI venture focused on world-model research, with Meta planning to partner with him. The move comes during a turbulent period for Metaâs AI division, with LeCun having been a vocal critic of the companyâs heavy focus on large language models over his preferred approach of training AI to understand the physical world.
Cover to Cover
The titles team Hypha canât get enough of.
Forgive the profanity, but this title is a must-share.
âWhen Cory Doctorow coined the term enshittification, he was not just finding a funner way to say âthings are getting worse.â He was making a specific diagnosis about the state of the digital world and how it is affecting all of our lives (and not for the better).
âHere, now, in Enshittification the book, Doctorow moves the conversation beyond the overwhelming sense of our inevitably enshittified fate. He shows us the specific decisions that led us here, who made them, andâmost importantâhow they can be undone.â
How can we help you?
Case Study: Regional Localization and Compliance with HubSpot
An event travel management company needed a Canadian version of their U.S. websiteâwhat sounded straightforward quickly revealed layers of complexity. True Canadian market expansion meant bilingual content, provincial privacy compliance that differs from U.S. regulations, and multi-domain architecture that their HubSpot Content Hub Starter plan didnât support.
We worked with HubSpot to swap unused Sales Hub seats for Content Hub Pro without increasing their monthly costs, cloned their U.S. site to the new .ca domain, and built seamless language toggle functionality. We used Breeze for initial translations but had everything reviewed by humans, implemented provincial privacy requirements, and embedded localized forms connected to their monday.com CRM. Four months later, they launched with full bilingual capability and compliance-ready infrastructure.
Planning international expansion but unsure how to handle localization and compliance? Contact Hypha to build HubSpot sites that meet regulatory requirements from day one.
