All this and more in this weekâs edition of The Hypha Wire, from Hypha HubSpot Development.
Happy Friday, and welcome back to The Hypha Wire.
Look, I have to be honest. I was up too late listening to the new Taylor Swift album, and I have orange glitter on the brain.
While I may be lacking for personal inspiration today, thereâs always inspo to take from Taylor. Love her or hate her, no one does it like her, and each subsequent album release proves that.
Here are a few articles discussing album tie ins, marketing strategy and rollout for your reading pleasure. While our campaigns may not reach the height of Taylorâs, inspiration can be found in many corners. Who knows what borrowed trick could bring success tomorrow.
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic
The Cost of Saying Thanks
By Jon Sasala, President, Hypha HubSpot Development
Early in my career, I worked in a newspaper production department. Hard deadlines and incredible pressure were part of the daily routine. Every person on the team was a high-performing individual who regularly tapped into flow-state efficiency. There was little time for unnecessary action, and we loved it.
Something I didnât love was the âthank youâ email. After a productive back-and-forth, people would often close the loop with a final message, providing nothing more than a âthanks.â While polite, for a time-pressed professional, it felt more like noise than value. I am aware, of course, how absurd it would be to complain about politeness, but I would joke about how much time these little messages cost our team.
Fast-forward to today, thereâs a literal cost to the âtnxâ when it comes to AI. When you close an AI conversation with âthank you,â the system must process, respond, and expend computing energy. Multiplied across millions of users, all those polite nods start adding up.
Gratitude still has its place. But maybe not in every thread, and not in every chat. Sometimes the kindest thing you can doâfor your fellow humans, and for the machinesâmight just be to move onto the next deadline.
This is interesting data and a good incentive if you were considering starting a YouTube channel for your business.
âBy the numbers. YouTube had a 200x advantage over its nearest rival (Vimeo at 0.1%). Even platforms like Perplexity and ChatGPT, which have no incentive to favor Google properties, overwhelmingly cite YouTube.
âWhy it matters. If your brand isnât creating video content, you may be invisible in AI search. YouTube isnât just winning â itâs the only video platform that AI platforms appear to trust.â
âA notorious predominantly English-speaking hacking group has launched a website to extort its victims, threatening to release about a billion records stolen from companies who store their customersâ data in cloud databases hosted by Salesforce.
âAt the top of the site, the hackers mention Salesforce and demand that the company negotiate a ransom, threatening that otherwise âall your customers [sic] data will be leaked.â The tone of the message suggests that Salesforce has not yet engaged with the hackers.â
Hypha Highlights
For private equity firms, revenue forecasting is central to value creation. Missed forecasts ripple through operating plans, debt covenants, and ultimately, returns. Yet even seasoned PE operators struggle to produce forecasts they can rely on. Why? Because revenue predictability is more challenging than it looks.
Indeed, the numbers tell the story. According to AlixPartnersâ 9th Annual PE Leadership Survey (2024), 64% of PE respondents cite meeting growth milestones as one of their biggest challenges for the year ahead. In short, inaccurate revenue predictions can kill business impact before it starts.
This blog explores why revenue forecasting can be challenging for PE firms and outlines practical steps to build a repeatable, accurate system. Weâll also show how HubSpot, when used as the connected revenue hub, helps deliver the real-time intelligence needed to make forecasts reliable.
âThis session is perfect for developers, partners, technical builders, and decision-makers looking to learn whatâs possible on the all-new HubSpot Developer Platform. Discover streamlined frameworks, powerful tools, and more extensibility. See product experts showcase AI-powered tools, app objects, UI extensions, and more. Then join the live Q&A with HubSpotâs product team. Whether youâre building a customer, private app or public app for our marketplace, donât miss this opportunity to connect and learn.â
AI in Action
News, updates and tools from the AI industry.
Your weekly roundup:
Perplexity made its AI-powered Comet browser free and available worldwide after initially launching it in July as a $200/month feature for Max subscribers, with the waitlist growing to millions of users. The browser functions as a personal assistant that can search the web, organize tabs, draft emails, and shop, as Perplexity competes with Google, OpenAI, and Anthropic, all of which have their own AI browser offerings.
Andreessen Horowitz released its first AI Spending Report analyzing which AI companies startups are actually paying for, revealing OpenAI and Anthropic at the top with a wide variety of âcopilotâ productivity tools dominating the list rather than fully autonomous agents.
Speaking of OpenAI, the company launched Instant Checkout, allowing users to purchase products directly through ChatGPT, starting with U.S. Etsy sellers and over one million Shopify merchants coming soon, sending Etsyâs stock up nearly 16%.
Salesforce launched Agentforce Vibes, an enterprise vibe-coding tool that includes an autonomous AI agent called Vibe Codey to help developers build Salesforce apps using natural language descriptions.
Anthropic released Claude Sonnet 4.5, claiming it as the worldâs best coding model. The company also launched the Claude Agent SDK, providing developers with the same infrastructure that powers Claude Code, while introducing new features like checkpoints, code execution in conversations, and file creation capabilities for spreadsheets and documents.
âTikTok exploded to popularity not by giving users what they asked forâbut by figuring out what users really were interested in, and serving that.
What happens to this algorithm if Bytedance cedes control of it to the U.S.?â
How can we help you?
Case Study: HubSpot Overhaul
A growing technology solutions company was stuck in a familiar spot: their marketing team couldnât see which campaigns actually drove sales, their contact database was cluttered with duplicates driving up costs every month, and their sales team wasnât using half the HubSpot features they were already paying for. With marketing running in HubSpot while sales relied on a 15-year-old homegrown CRM they knew inside and out, the obvious answer seemed to be a complex integration, but that wasnât necessarily what they needed.
Through strategic HubSpot optimization and hands-on enablement, Hypha delivered immediate improvements by maximizing what was already there: comprehensive data cleanup that eliminated unnecessary costs, targeted training that activated underutilized features like meeting schedulers and calendar integrations, and lead engagement campaigns built on proper segmentation. The three-month engagement proved that sometimes the best solution isnât the most complex oneâgetting more from existing tools often beats building elaborate connections between systems.
Paying for HubSpot capabilities your team isnât fully using while trying to prove marketing ROI? Contact Hypha to explore how strategic optimization can deliver measurable results without the complexity of a full system overhaul.
