All this and more in this week’s edition of The Hypha Wire, from Hypha HubSpot Development.
Howdy folks! Hope everyone is staying warm out there.
Today, my favorite band released a new album. I’ve been looking forward to it for months, and the rush of excitement as the clock hit 12:01 AM was really refreshing.
When things are looking a little tough, it’s important to find the things that keep you motivated (especially in a non-work capacity). Whether it be a new album, your favorite weekly podcast drop, or a fresh installment in that book series you’re loving—something tangible to hold onto.
That’s my note for today. Find your motivator.
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Last Week’s Poll Results: Are you exploring new social media platforms like Bluesky or Tumblr TV?
Yes: 100%, No: 0%
Open Mic
Building AI Agents: A No-Code Approach to Workflow Automation
By Zack Lyons, Integrations Developer, Hypha HubSpot Development
Recently, our team has been exploring how AI can accelerate workflows for ourselves and our clients. AI agents are efficient digital assistants who never tire and can either be instructed to perform workflows or figure out how to solve problems on their own. But how do you actually build one? That’s where AI agent-building platforms come in.
Agent-building platforms allow your team to build workflows and behavior to accelerate how much you can accomplish in a day. One feature that has been exciting for our team is the ability to build no-code solutions. With user-friendly interfaces, these platforms empower you to edit and connect actions seamlessly, achieving in minutes what could otherwise consume hours of manual effort. This means that team members with no coding experience can build these agents too. Or, if your team has developer resources, you can take a hybrid approach like us: building quickly using the UI and inserting custom code actions where the platform has limitations.
Currently, there are a wealth of agent builders, many with free trials that let you see how exciting building automations with AI can be. At Hypha we’ve already started building out use cases with platforms like agent.ai, Zapier Agents, LangChain, and OpenAI’s Operator. I encourage you to look into what each of these platforms is capable of and experiment with one that suits your needs. Features like Natural Language Processing (NLP), API integrations, workflow builders, and low-code/no-code options could help your team gain an edge.
We’ve found the best way to start wrapping your head around agents and AI is to simply start building.Pick a platform, start small, and see what AI automation can do for you. Before you know it, you’ll have an AI sidekick handling the mundane, freeing you to focus on strategic thinking and next steps. AI agents will continue to evolve, and they hold the potential to elevate productivity and unlock new possibilities for large and small teams.
Not sure where to begin? Send us a message and we can get started on your AI agent, together.
Zack gave you his perspective on AI agents. Now check out what Digiday has to say about these digital assistants.
“Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks. ”
Hypha Highlights
Is your HubSpot implementation truly maximizing your marketing ROI?
Marketing teams often discover a frustrating truth: Despite creating great content and running strategic campaigns, their HubSpot website isn’t delivering the traffic they expect.
What begins as a technical performance gap quickly escalates into a costly barrier to marketing success, with impact multiplying month over month.
Key Takeaways
• Performance Metrics Matter: Your HubSpot site’s technical performance directly impacts marketing ROI, with page load speed affecting everything from user engagement to conversion rates.
• Integration Efficiency: Manual data transfers and sync issues drain valuable marketing team resources, directly impacting campaign effectiveness.
• Data Quality Impact: Poor data management doesn’t just affect reporting—it undermines lead scoring accuracy, campaign targeting, and strategic decision-making.
• Team Productivity: Inefficient workflows and template limitations can delay campaign launches, reducing marketing agility and team morale.
• Growth Limitations: Technical debt in your HubSpot implementation compounds over time, creating an increasingly expensive barrier to marketing success.
“Highly Recommend Hypha For Your Web Development!”
Working with the entire team at Hypha HubSpot Development has been a fantastic experience. They made the website development process seamless and their expertise in rolling out websites inside the HubSpot CMS was top-notch. As a company that does not have a large internal marketing team, Hypha has been able to act as an extension of our team. -Vandertuin, B.
“Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light on the bigger picture. Learn more on the unexpected lessons for marketers from HubSpot’s own journey, the importance of diversified content strategy, and how AI and search engine behaviors are reshaping the marketing landscape.”
AI in Action
News, updates and tools from the AI industry.
For those who are attuned to the industry, you may have heard about DeepSeek, the latest AI platform on the scene, out of China.
The announcement made a splash due to the company’s claims that they built the model for ~six million, whereas OpenAI cost billions to develop.
Quick to rise quick to fall, however. Late this week it was discovered that DeepSeek had left a large database unprotected, and was able to be accessed by anyone on the internet. They have since remedied this, but it’s raised security concerns across the marketplace.
Regulators in Italy have already banned the platform from app stores, and other countries may be following suit. Additionally, U.S. federal organizations (NASA, the Navy, Congressional offices) have banned usage by employees.
While new developments are exciting, and fans of the tech are eager to to catch the next big drop, this feels like an exercise in patience and caution. The shiny new thing may not be the safest new thing, especially in the AI world where things move fast.
“Learn how to use Agent AI to grow your career or business with Dharmesh Shah (co-founder/CTO of HubSpot).”
How can we help you?
Industry: Finance
4Thought Financial Group specializes in providing innovative Multi-Method Investing® services.
The main objective for Hypha HubSpot Development was to elevate 4Thought Financial Group’s online presence in a highly competitive market and solidify their position as thought leaders in the wealth management space.
Hypha’s Solution
Logo Design/Branding
Corporate Messaging
Website Redesign
Core Site Content
Website Design
Lead Generation
SEO
Content Creation
Collateral & Graphic Design
Tech Stack
CMS Hub
Marketing Hub
Through these initiatives, Hypha helped 4Thought Financial Group increase its digital footprint, while clearly defining and communicating its unique approach to investment. This set 4Thought apart from competitors and confirmed its authority in the financial market.
